Remember how for years and years everyone said “If we could only advertise comic books on TV, everything would be solved!” Well, as announced on Vertigo’s Graphic Content blog, Vertigo is doing just that with a TV spot for their initial Crime Line releases that is currently running on BBC America. You can view the spot here.
What with advertising on cable TV being, in some places, very, very affordable, this is indeed a bold move into mainstream marketing for books with a mainstream appeal.
We don’t have it in front of us, but Vertigo is also participating in some sponsorship opportunities with some New Yorker magazine events (the imprint ran some print ads a few weeks back.) so they are clearly trying to get the word out about the Crime Line in as many places where regular crime/mystery readers would be found as possible. (You could say that the ID Channel, home of crime, mystery and forensic programming, would also be a good channel for the message, but given crime line author Ian Rankin’s big following in the UK, BBC America makes sense as well.)