Remember near the end of CLOSE ENCOUNTERS OF THE THIRD KIND when the ET research team tentatively plays the five note theme that has been haunting the UFO-chasers…and waits, and waits and then the mother ship ANSWERS BACK? Well that’s kind of what happened at The Beat yesterday!
When we wrote about the marketing clout actor/musician Tyrese Gibson was bringing to sell his new Image Comic, MAYHEM, we kinda suspected we’d get caught up in it, and indeed, Tyrese Tweeted about the post twice and urged his followers to comment:
Very Important! Post comments! Somebody GO!!
Your making NON believers Believe! I Love YOU http://bit.ly/SSFjk
and his followers OBEYED with over a hundred messages in a few hours, from different IPs. (We removed some duplicates and obvious trolls.) We think this does have to be noted as a successful campaign — many of the posters mentioned being new to the comics world — who knows if MAYHEM will keep them there, but it seems to be a genuine outreach to a new audience. In the comments, Brian Hibbs wrote:
I ordered 3 copies of MAYHEM #1. Without the sense that Gibson was behind it, based on the cover and the solicitation blurb alone my “natural” order would have been zero copies.
so in that sense it’s already a success.
We’re told that one of Tyrese’s comics advisors is Percy Carey, aka MF Grimm, whose graphic novel SENTENCES came out from Vertigo last year. Carey has already written some sharp things about the comics industry, so we’ll be watching to see how all this plays out.
In the meantime, just to be clear, we think Tyrese and his Twitter street team are swell, and it’s fun to play along. So, pax everyone.