Hit records and stellar nerdlebrity status aren’t always enough to steer a retail ship through the shoals of hard business realities. System of a Down’s drummer John Dolmayan apparently learned that the hard way, as this sale for Torpedo Comics shows. The online retailer’s inventory and even domain name are being auctioned off to pay creditors.
The proposed online supersite launched in 2007 with high hopes and pictures of giant warehouses:
We have spent years building the most advanced search engine in comic collecting history. Affectionately entitled “Diesel,” you may search our vast inventory with an unprecedented 11 tier search criteria including title, issue number, cover date, artist, writer, inker, cover artist, publisher, main character or team, secondary character or team, and price. In order to serve our customers better, we will strive to continuously improve torpedocomics.com, so please take note of new sections every time you visit our site. In effect, we will monitor and expand our inventory and selection at a rapid pace as we go along, and we encourage you to check our site frequently and make suggestions that will improve our burgeoning business.
The online sale involves some 2,000,000 items so that was a hell of a lot of inventory.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.