In 1987 there was a Marvel Comics float in the Macy’s Thanksgiving Day Parade. This was around the time right after Marvel was purchased by Ron Perelman and marketing events like this and Spider-Man’s wedding at Shea Stadium—were meant to give the company more visibility in order to get movies made. Set to the theme from Back to the Future, it’s not clear how good a job this set piece did, but OMG Power Man! (Via Sean Howe)
In 1940 there was a Superman balloon. This is only four years after his debut, which should give you some idea of how quickly the character took off. (Via Steve Niles.)
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.