By Todd Allen
Horror was crowned the champion at the Labor Day weekend box office, with The Possession taking the top spot with ~$17.7M. This is the second Lion’s Gate film in a row to take the top spot, with the Expendables 2 (#3 this week) taking the top spot for the last two weeks.
First, let’s have a look at the top 10, as estimated at Box Office Mojo
The Dark Knight Rises held very steady with only an 18.6% drop. Dark Knight Rises also cracked the $1B mark globally and has just passed the Dark Knight for #12 all-time globally. Domestically, it’s sitting at #9 all-time, but a bit over $100M behind Dark Knight’s $533M.
In the geek chic category, Avengers got a pseudo-re-release (it wasn’t *quite* out of theaters yet) and pulled in roughly $1.7M to take #14 at the weekend box office. Here’s the funny part, last weekend on 123 screens, Avengers averaged $938/screen. This weekend on 1,582 screens, it averaged $994/screen. Pretty consistent earnings, mostly a difference in available screens.
Amazing Spider-Man, still hanging around, picked up an extra 82 screens and somewhere in the neighborhood of $975K. The per screen average of $1,946 indicates Spidey still has some life in him. That’s a 98.2% bump from last week and the number of screens didn’t double, so that’s probably a good sign.
The big news this week was the utter futility of a film called “Oogieloves In The BIG Balloon Adventure.” This looks to have been the worst wide-release film debut ever. 2,160 screens. A pathetic $207/screen average. 2,160 screens and it might not even be in the top 25. (From #15-25 can swap around a bit from estimates to actuals, but this is pathetic by pretty much any measurement.)
Next week looks to be another week light on big debuts. The headliner will be the romantic drama “The Words” with 2,700 screens offering some stark contrast to The Possession. Possibly of more interest to Beat readers will be The Cold Light of Day, an action thriller with Bruce Willis, Sigourney Weaver and Henry Cavill. That’s only 1,500 screens, though, so it will need to really pack ’em in to climb the chart.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.