Tune in your ears and listen as Brandon Montclare and Alex Lu take an in depth look at October 2015’s ICv2 Direct Market Comics Sales Figures.
When the early Diamond info came out this month the Friday before the Top 300 charts were released (as they generally do every month), there was much consternation, as Marvel dominated both the top ten and also nearly doubled DC in market share. The instant conclusion that was jumped to in many quarters was that Marvel crushed DC in October. DC must have had a horrible month, right?
Eh, not so much.
Total sales for DC were actually up over September by more than 100K. Average sales per title were down slightly, just 0.5%. Average sales for Vertigo were down because last month was a Sandman month, but the median sales per title for Vertigo were up by about 2.5K, due to the Vertigo relaunch.
Wether you call it a comic or not, Diary of a Wimpy Kid is a global phenomenon. The latest in the series by Jeff Kinney, #10 “Old School,” dropped on November 3 and sold over 1 million copies in its first week, according to publishers Abrams. The book was released simultaneously worldwide in 90 countries, […]
by Dave Carter Greetings, sales charts fans! It’s time once again to look at Image Comics’s sales figures. Just a reminder that I’m not doing this as a permanent gig; just filling in until Heidi finds someone to take on the Image month-to-month chart. Please refer to July’s column for a preamble and explanation as […]
Late ship, late schmip: despite well documented problems getting their product out on time, Marvel still crushed it in October, according to sales figures just released by Diamond. Marvel opened up a commanding 22% lead in dollar share and a 26% lead in units…in fact Marvel 48% of units is the largest margin I remember seeing since I started doing these charts—and they only shipped 68 titles compared to 80 in September. And in another rare occurence, the entire top 10 periodical comics were Marvel. Ouchie. It’s another kick in the grass for DC’s nascent DC You line and means DKIII can’t come soon enough. DC’s unit share of 21.85% (down from 26% in September) and units of 22.92% (down from (26.32%) are also lows. Image was #3 with single digits once again.
We’re entering a period of disruption, if we’re not already well into it. Is it something in the air, an upcoming election, the increasing consolidation of big media/big tech, millennials taking over? Probably all of that. And how does that affect comics? Of late the “slow patch” hit by direct market periodicals due to faltering by the Big Two seems to have cast all of this into discussion. Kate Leth, a creator and also a former comics shop employee, has a much linked to post about the direct market process which talks about how pre-ordering is key in what she calls a “system [that] is so deeply twisted”:
by Dave Carter Greetings, sales charts fans! It’s time once again to look at Image Comics’s sales figures. Just a reminder that I’m not doing this as a permanent gig; just filling in until Heidi finds someone to take on the indy month-to-month chart. Please refer to last month’s column for a preamble and explanation […]
Greetings, sales charts fans! It’s time once again to look at DC’s sales figures.
Back in June 2014, DC kicked off their freely-orderable variant (f.o.v.) cover program (or as DC has taken to calling them, open-to-order variants) with Bombshell variants with covers by Ant Lucia that evoked pin-up art from the 1940s. It was a big success, with the comics sporting them seeing huge gains and has spun off into a line of statues. So it makes sense that DC would want to return to the Bombshells theme, and this month sees a batch of all-new Bombshells covers as well as the launch of a DC Comics Bombshells comic (reprinting the digital-first comic of the same name). It’s a moderate success this time out, especially compared to last month’s Teen Titans Go! variants (all of those sporting both variants see a jump up in sales this time out), and the comic itself sells very well for a digital-first comic. While we can be fairly sure that the f.o.v.s are giving a boost beyond the natural sales level for titles bearing them, it is clear that the size of that boost is greatly dependent on the demand for that month’s theme (or rather the perceived demand by retailers, which as in all cases on these charts has to stand in for actual consumer demand).