The big DC sales news for June was not (as I had expected) the new creative team on Superman, but rather the unexpected huge effect that DC’s Bombshell Variant covers had on those comics lucky enough to sport them.
Some background: For some time now DC has been doing theme variant covers on many of their best-selling rites each month: Steampunk variants, Robot Chicken variants, MAD variants, Batman 66 variants, etc. Prior to June these were always incentive variants, where retailers could order one variant cover for every so many of the regular cover they ordered (e.g. in May the Batman ’66 variant was a 1:25 variant, meaning that for each title retailers could order 1 Batman ’66 cover for every 25 regular covers they ordered on a title). Conventional wisdom is that this increased the number of issues sold, as retailers could mark up the price of the variant covers and sell them to collectors it was believed that they would order extra a copies in order to get to the incentive level.