We knew there was a new Superman title coming up, but we didn’t know the name of it. Jim Lee and Scott Synder will be teaming up for “Superman Unchained.” Perhaps we should infer that the Django Unchained adaption is selling well for them?
Synder’s Batman is DC’s shining star on the sales charts, overtaking Justice League which was number one for Jim Lee’s tenure, so it would take a pretty big announcement to bump this one off the throne of most-anticipated new comic in June. DC’s also kinda/sort tying it into the Man of Steel (film) premiere. Superman Unchained debuts on June 12, Man of Steel opens on June 15. If you want a Superman comic after the movie, there’s a new #1 by the top guns on the shelf.
In recent years, Walking Dead seems like the only comic to pull a film/TV audience into the act of buying a monthly comic. Usually, the comics sales are in graphic novels (provided the graphic novels are clearly marked and ordered). Avengers Assemble by Bendis and Bagley didn’t explode with the Avengers movie, but we’ll see if outside forces raise the profile with the general public.
On the other hand, you don’t really need a mainstream consumer profile to sell a Lee/Snyder title.
The USA Today article mentions a backup strip by Snyder and Dustin Nguyen, so it’s a pretty safe bet when the solicitations come out, this will be a $3.99 title.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.