§ ICv2 sits down with Marvel’s Main Man Dan Buckley for a rare chat:
And you see the subscriptions and the download sales coexisting as two different digital models? Yes. And for the time being yes. The consumer will decide. One delivers an experience to browse, it’s streaming. It will allow you to kind of take a look at stuff that you might not want to buy and own. The other one is something you can take with you anywhere. You download it and you can consume it at any time, any place. Each of those experiences will probably evolve into different things. We’re just going to have to see where it takes us. We’re in the great unknown here. We’ve tried to kind of feel our way through the room. No one’s turned the lights on yet. (laughter)
Part two: The part everyone will be talking about as Buckley notes the event mentality is being scaled down:
We’re trying to kind of cleanse the palate a little bit. I’m not saying that we’ll never do a line-wide crossover again. I just think the consumers, the retailers, our creators, our editors all need to breathe a little bit and tell some stories that they want to tell amongst themselves or by themselves. Hopefully that’s something that will excite the creative community. We still have to market it and package it in a way that people can understand it and get excited about it. I’m very excited about that approach, with lending the creators a little bit more time to chew amongst themselves. I’ve read what Fraction wants to do with Thor and it’s really cool stuff by itself. I’ve read what we want to do with Iron Man and I’m very excited about that. It will eventually lead into some other stuff, I’m not denying that, but I’d like to see where everyone takes it and see how it all kind of re-meets others again in the next couple of years.
§ Letting creators kind of run with the ball may be a good idea, as the “I’m getting too old for this sh*t” bug strikes more readers. Cheryl Lynn:
I’m as immature as I ever was, baby. Kicks to the face? I’m all about it. Explosions? Yes, please. Beefcake and cheesecake? By all means! Alpha Male posturing? Oh, yeah. Tough chicks? Bring ’em to me. But here’s the problem for Marvel and DC. I’ve realized that Marvel and DC do not have a monopoly on any of those things. In fact, Dark Horse, Image, Fox, FX, Activision, and Rockstar Games have all done a much better job of fulfilling my desires as well as eliminating my pet peeves.
Have you ever seen the cover to Amazing Adult Fantasy #9, the series that eventually gave birth to Spider-Man? It’s a Steve Ditko joint, apparently. It’s got this giant monster with underpants, a helmet, and boots on, and the cover copy says “Ever since the dawn of time, nothing can match ‘THE TERROR of TIM BOO BA!’” Below that, the copy declares “The magazine that respects your intelligence!”
The Avengers books don’t respect your intelligence. It’s another entry in this absurd game of “Can you top this?” where the villains are getting exponentially more vile (Dr. Light goes from goof-off idiot to stone cold rapist to rape addict to a guy who is doing something vile off-screen to a recently murdered young girl’s skull, the villain of Blackest Night literally has sex with dead bodies because he’s ka-razy go coconuts, even though before he just kinda shot laser beams at people, Moonstone suddenly wants to put it on anything with a third leg when before she was just a scheming psychologist-type) and the heroes are… stuck in 1961.
∞ Today’s DC announcement: Marc Guggenheim on Superman:
GUGGENHEIM: There’s three iterations of Superman that I’m the fondest of. I don’t know if that affection will filter down into my writing or not, but the three depictions I’m most fond of are the Richard Donner “Superman” movies, the John Byrne relaunch, and just to pick a potentially random iteration, I love the way Superman was depicted in the second “Superman vs. Spider-Man” crossover book.
That’s sort of random, but I really enjoyed the way he was portrayed there.