ICv2’s January number have been posted, and although they aren’t horrific, they ain’t great. AMAZING SPIDER-MAN #583 set a sales record, but overall periodical sales were down nine percent.
DC’s Final Crisis was one of only four titles that picked up circulation in January, and absent ASM #583, it would have finished a close second to Marvel’s Dark Avengers #1, the key book in Marvel’s Dark Reign event in which Norman Osborne takes over the Avengers (aka his Thunderbolts playing Avengers). After the Dark Reign-aided New Avengers #49, sales of subsequent titles dropped off quickly and remained weak down the list (see “Comic Sales Drop in January” for an analysis how the #10, #20, #50, #100, and #300 titles dropped versus similarly positioned comics in January of 2008). How long will it be before someone notices that the top five titles all have a $3.99 cover price, and start blaming the higher cost of the top tier of titles for the drop-off of the downlist books?
BUT, according to the dollar analysis:
Sales of the top 100 graphic novels were up 4%, an increase that brought the overall decline in sales of both the top 300 comics and top 100 graphic novels down to 7%.
Not good times for the pamphlet, as collections seem to be making up more and more of stores’ bread and butter.
Just how these figures jibe with retailers who had their best Januarys ever we shall leave to the comment thread to decode.