Must reading: Brave Kristy Valenti starts a methodology-based (or as much as it can be based) series entitled Gender and Reading Habits . In Part One. she looks at the well-known factoid that bys stop reading at a certain age, and looks at how this demographic is affected by superhero comics:
If one visits ERIC, the Education Resources Information Center, on the Internet, he or she will find scores of articles on why, in the U.S., boys lag behind girls in reading. Many of these articles suggest using graphic novels as a lure for boys,  but it is Christine Welldon’s popular “Addressing the Gender Gap in Boys’ Reading,” that’s of particular relevance. Welldon’s “school literacy initiative was to help close the gender gap in reading,” so she invented a club aimed at the older elementary school grades.
Valenti marshals as much statistical evidence as she can and talks to librarians to explore the topic, which shows that for teen boys, books are as great a marketing wasteland as superhero comics have been for adult women.