Dynamite has been targetting younger readers with some success of lat ewith books like Grumpy Cat and Bpp: the World’s Cutest Dog and they’re doubling down with a new license: Animal Jam, a sort of Second Life for kids that involves doing things in a magical land full of cute little animals. I learned that by hitting the Animal Jam link and about an hour later I came back to finish writing this post. According to the pr, the game has a user base of over 55 million users worldwide, made up primarily of girls between the ages of 7-11, with new accounts created every 1.5 seconds. Sounds like a natural for the comics.
Animal Jam is a safe and exciting online playground for kids who love animals and the outdoors. Available on desktop computers and mobile devices, players can customize animal characters, adopt pets, build their own dens, chat with friends, and team up for adventures, all while learning about animals and nature.
The game has over 55 million registered users worldwide, made up primarily of girls between the ages of 7-11. Animaljam.com boasts 6.5M+ monthly unique visitors, and new accounts are created every 1.25 seconds. It is the #1 ranked online social game for kids in the world, and named the fastest growing website in the USA.
The mobile version of the game, Animal Jam Play Wild, is the #1 iOS app for kids 9-11. Both the mobile and desktop versions were winners of the Parents’ Choice Awards 2016 in the “Fun Stuff” category. Animal Jam toys from Jazwares recently made Toy Insider’s Hot 20 List!
“We are always looking for ways to expand our line of children’s titles,” says Nick Barrucci, Dynamite CEO and publisher. “We have had tremendous success with our Grumpy Cat program, and most recently, Boo: The World’s Cutest Dog. We knew Animal Jam would be perfect to follow-up Dynamite‘s previous success with bringing an online sensation to the printed page.”
“We’re excited for the opportunity to work with Dynamite Entertainment,” says Clark Stacey, CEO of WildWorks, Inc. “They have a reputation for publishing some of America’s best-selling comic books, and they continue to work with high profile creators. We’re honored that they have chosen to work with Animal Jam and bring the game’s characters to life.”
“I’ve been very impressed with everyone I’ve met involved with Animal Jam… from the folks at National Geographic endorsing and supporting it, to the agents at Peeko creating this outstanding licensing program, to the team at Wildworks who have built and grown this game into what it is now,” says Rich Young, Dynamite Director of Business Development. “Also, Animal Jam is really just getting started; they have some impressive plans in place to keep steadily growing this brand over the coming years. I’m very excited to have Dynamite involved with such an amazing kids’ property.”
Look for further details on Dynamite Entertainment‘s Animal Jam publishing program to be announced in the coming months, with the comic series making its debut in 2017.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.