Back in the day, Disney never ever exhibited at SDCC in any big way. We used to argue that Disney had no need to attend the San Diego Comic-Con because they had their own convention that ran every day and in four different locations.
Well, times have changed. In the LA Times, Geoff Boucher and Dawn Chmielewski write that D23, Disney’s upcoming fan convention, is very much an outgrowth of the Comic-Con formula.
Will the success formula of Comic-Con International work for a Mickey Mouse operation?
The leadership at Walt Disney Co. hopes so as it moves forward with the D23 Expo, a four-day event next month in Anaheim that will celebrate — and sell — all things Disney with celebrity appearances and slick sneak previews of upcoming films, television shows and theme park attractions.
[snip]The event at the venerable Anaheim Convention Center will be a chance for Disney to promote feature films such as Burton’s “Alice,” “The Princess and the Frog” and “A Christmas Carol” but also will serve as a big tent for Disney’s varied empire. Attendees will not only be offered the chance to buy new teen-pop CDs and vintage animation cels, for example, they also will be pitched travel packages for the Disney Cruise Line.
The whole article is full of useful info. We’ve long wondered if movie companies would tire of the consumer-based spectacle of Comic-Con, but probably only Disney has the technical support and experience to launch their own big event right out of the box.
Are you going to D23? Send us your reports!