DC Comics just made a big move in the digital space. If you read The Beat regularly, you’ll have seen me scratching my head at the idea of why any publisher would want to do a digital exclusive, since it completely misses the point of digital. I’ve also said a thing or two about the ultimate destination of comics being in the ebook format, just like all the other books in the bookstore. Surprise! DC agrees with me.DC has announced today, they’ve going to have all their material, and that includes monthly comics, in the native formats for On Amazon/Kindle, iPad/iBooks, B&N/Nook. Amazon has their own format for ebooks. Apple/iBooks have some proprietary hooks in for graphics. I’d have to check and see if the Nook version is a standard (i.e. portable/platform independent) ePub file or has custom code in it. Regardless, this is opening comics up to a wider audience.
The caveat: Looks like we’re still looking at print cover price for the DC comics. For ebooks, there’s almost always some discount and there are a lot of full novels you can buy for $2.99-$3.99. We’ll have to wait and see if price point is a barrier to the mainstream audience.
If all that sounded a little too techie, let’s simplify this. Would you like to read Detective Comics on your Kindle?
How about on your Nook?
Here it is from Barnes & Noble: $3.47 with a 13% discount. Great Ceaser’s Ghost! A discount on a digital comic!
What this means to Comixology is unclear, but they’re not the only place to buy DC comics as of today.
FOR IMMEDIATE RELEASE
DC ENTERTAINMENT DIGITAL COMIC BOOKS NOW AVAILABLE ON
KINDLE STORE, iBOOKSTORE AND NOOK STORE™
DC Comics’ Entire Line-up, Including Batman, Superman, Wonder Woman, Batgirl and Many Others, Now Available for Direct Download from All Major e-Bookstores
Burbank, CA – Nov. 7, 2012 – DC Entertainment, the #1 comic book publisher in the U.S., announced today its entire line of periodical comic books are now available for download from the top three e-bookstores including Kindle Store, iBookstore and NOOK Store™. The precedent setting new digital availability brings bestselling DC Comics and Vertigo periodical titles, including JUSTICE LEAGUE, BATMAN, SUPERMAN, DETECTIVE COMICS, ACTION COMICS, BATGIRL, WONDER WOMAN, GREEN LANTERN, FABLES and AMERICAN VAMPIRE, among many others, to an even broader audience of digital readers.
“As e-readers and tablets continue to explode in popularity it’s important for us to offer consumers convenience and choice in how they download digital comics and graphic novels and these new distribution deals with the top three e-bookstores do just that,” said Jim Lee, co-publisher, DC Entertainment. “We’re very excited to work with Amazon, Apple and Barnes & Noble to bring bestselling DC Comics and Vertigo periodicals to their e-bookstores.”
DC Entertainment is now the only comic book publisher to offer its periodical line-up across all major e-bookstore platforms. The deals reinforce a long track record of digital comics industry leadership and innovation from DC Entertainment that dates back to its game-changing decision to make its entire line available same-day digital with the launch of DC COMICS – THE NEW 52 in Sept. 2011. That launch is widely seen as reinvigorating the comic book industry, and has led to increased sales of both digital and print comics.
Lee continued, “We were the first to offer our entire comic book line same-day digital and now we are the first to offer fans the convenience of multiple download options.”
In addition to now being available for direct download through the top three e-bookstores, DC Entertainment will continue to deliver periodical comics online at www.readdcentertainment.com, through the DC Comics and Vertigo apps, and all comiXology platforms.
Prior to this announcement only DC Entertainment graphic novels were available through the top three e-bookstores.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.