DC has launched a subsite for their September relaunch, and at last it has a name The New 52. The site includes the video of DC execs promoting the launch which was widely circulated yesterday, as well as previews of the various titles.
It also, as Comics Alliance slyly pointed out, hadn’t been properly proofed, as when it went live it included earlier, Earth-4 versions of the creative teams on a number of books:
Chuck Austen on the Blackhawks. The fans would have loved that. It’s emerged that although Geoff Johns on Green Lantern was a no-brainer for the new books, many of the other, newer books were assigned in contest fashion — a bunch of writers tried out, but only the best was chosen. Several, like Brian Wood on Supergirl, Brian Clevinger on Firestorm and Michael Alan Nelson on Voodoo, left a trail of tweets and blog hints showing that they thought they had the assignments — only to find out at the last moment that some other astronaut was going to the moon. It’s like the Olympic US women’s gymnastic team — only with more drama.
DC has had a lot of problems with their website security, with fans and press digging up covers and logos via easily guessable URLs. (In WordPress, you can schedule posts which won’t be viewable, but the assets can still be seen if you know the URL.) On the one hand, you need to feel bad for DC here — this low-level hacking is low-level but it is hacking.
On the other hand, it also shows just how excited about The New 52 readers and media are.
It’s our understanding, following the retailer tour, that DC has promised a very extensive rollout of information and marketing all the way to September. So there’s a lot more where this came from. However, some proofing before going live might be a good idea going forward.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.