The Beat’s Weekly Toy Review!

POP! Rhaegal

By: Nicholas Eskey Every week, companies announce new, nerdy toys that threaten to drain our bank accounts and fill every spare inch on our shelves. To help you decide what is buy-worthy, we have decided to dedicate ourselves to highlighting the best of the best. Welcome to the new weekly toy preview! Without further stalling, […]

Toy Fair 2016: Lego Star Wars, Marvel Civil War and Ghostbusters sets revealed


Ah Toy Fair, a riot of plastic, wood, metal, resin and MAGIC! As usual, The Beat pounded the halls of the JAvits Center and beyodnd to bring you only the FRESHEST toys and playthings. The day started at 7 am with the Lego event. As that time of day there isn’t much to remember but […]

DC, WB, Mattel and Target going big on DC Super Hero Girls


Everyone is teaming up for DC Super Hero Girls, the multi-company, multi-platform push for girls’ versions of DC’s lady characters. Target will have an exclusive line of apparel and toys; Boomerang will air a 44-minute special and the digital shorts. The line also claims some firsts: “the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls.”

Toys that stand on their own — kinda a nice metaphor there.

Report: toy companies explicitly told to exclude Rey from Force Awakens products


A site called “Sweatpants and Coffee” has just posted an anonymous insider whistleblower report on the Where’s Rey? controversy that has seen the main character of the world’s most popular movie left out of the toys for that movie: in January 2015, a number of toy and merchandise vendors descended on Lucasfilm’s Letterman Center in […]

Soon you can play with Rey in Monopoly


.@CarrieMGoldman @JillPantozzi @Epbot — Hasbro (@HasbroNews) January 6, 2016 The people have spoken. And Hasbro listened. Two for diversity in two days! After all the hue and cry about there not being a Rey figure in the new Star Wars Monopoly and Hasbro’s weak sauce explanation that it would have been a spoiler, they […]

UPDATED: What is Hasbro’s problem: no Rey in Force Awakens Monopoly


Update: I’ve written to Hasbro reps several times about these issues and never gotten an answer, however when Entertainment Weekly writes, they DO respond and here’s what they said: Reached for comment, a Hasbro spokesperson said in a statement to EW, “The Star Wars: Monopoly game was released in September, months before the movie’s release, […]

NYCC ’15: DC Super Hero Girls annonuces publishing program and more


DC Super Hero Girls has a splashy display at the entrance to the exhibit hall and today’s panel revealed more about the toys and publishing as part of the program, including a new animated short, a new theme songs “Get Your Cape On” (which was accompanied by the panelists wearing blye capes), Mattel’s action figures, […]

Hasbro’s BB-8 winning Force Friday


  Force Friday is here! A brand new holiday established to make people line up and buy toys.  If you can find one, Hasbro’s magnetic BB-8 droid is probably the most desired. My inbox tells me that you can also buy many toys at Target. An exclusive, remote controlled BB-8 droid from Hasbro that moves and sounds just […]