By Todd Allen
Weekend estimates for the US are a little over $55 million, a drop of 46.6% from last weekend. Avengers also lost only 100 screens from last week. The nearest competitor was another science fiction FX fest, Battleship, which managed to pull in $25.3M. Next week will be a little bigger test of the Avengers’ staying power as Men In Black III unleashes Will Smith’s box office draw with plenty of FX on the side. It will be interesting to see how many screens MiB III pulls away from Avengers. Avengers still has an enviable per screen average, but those MiB screens have to come from somewhere.
With a domestic total estimated at a bit over $457M, Avengers will probably overtake Star Wars and Phantom Menace to land at #4 all-time for domestic films. Dark Knight is #3 with $533M. Avengers could well overtake that. Avatar is the highest grossing film with$760.5M, followed by Titanic with$658.5M. It still seems a little ambitious for Avengers to retain enough screens to make a run at #1 or #2, but we’ll see.
On the Global side, Avengers has grossed $1.18B. Harry Potter and the Deathly Hallows Part 2 is currently #3 with $1.32B. Titanic is #2 with $2.18B. Avatar rules the roost with $2.78B. Avengers hasn’t opened in Japan yet, so it’s pretty a lock to lap Harry Potter for #3 all-time. Avengers would have to add one billion dollars of box office to pass Titanic. That probably isn’t going to happen.
This summer has some pretty highly anticipated films: MiB III next week, Amazing Spider-Man and Dark Knight Rises in July. The studios are hoping for more performances similar to Avengers this year. Something that pops this big is hard to duplicate, but there are three blockbuster franchises waiting in the wings.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.