Over at iFanboy, Josh Flanagan continues this week’s succession of toilet metaphors for the monthly sales figures with “Q3 Comic Book Sales Are in the Crapper”. We don’t agree with Flanagan’s overall distress — there is no need to “cross fingers” that comics will get through this rough patch. Let’s get one things straight in all this mishegoss: Comics will continue on in some format either like or unlike the one we have today. Period. People have been proclaiming the death of comics for over 50 years and something new always comes along. The particular aspect of the present day comics industry that you or I are involved with may not make the jump but something else will. Them’s the breaks.
That aside, the article is interesting for the comments section, which doesn’t go for the knee-jerk complaint that big events are killing comics. The general crap economy and general malaise among many comics series are mentioned, and a new threat is raised: too many comics that were lauded on the internet. According to a theory espoused by several commenters, over the last two or three years, a whole class of must read books were promoted by internet reviewers — and a lot of people got on board, only to find they are now on “bored.” reader “QwayLewd” advances the theory:
I’ve cut way back, but it’s more to do with my personal stack problem. I went on a buying orgy the last 3-5 years, spurred on, to no small degree, by iFanboy and other online communities and podcasts. I sloooowwly realized the need to downshift because of that finite resource: my time. Have others experienced this? Is there a slow deflation of the comics bubble that resulted from the “new golden age” of the past several years.
Reader “AvengersAssemble” backs it up:
I completely agree! The internet reviews and online trade buying made it so simple to find a good jumping on point!
Some 2 years ago I read the one or other great-awesome-cheering review and instantly bought 3-4 trades to get in and catch up.
It was just during the last 1 1/2 years, I more and more realized, how crappy those titles have gotten /been-are at some times.
We really are onto something, aren’t we?
The user names suggest these were more mainstream books that got dropped from the Wednesday Habit than, say, Prison Pit. The whole “Wednesday Crowd/Internet chatroom” culture that was created with DC’s weekly soap opera 52 seems to have died down as normal books just don’t deliver that kick.
Hm, SO it turns out it was event comics after all, but not because they sucked. Because they were jut too damned good.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.