Marvel gets accessible with their "Point 1" initiative

Marvel held a press conference today with Senior Vice-President of Sales & Circulation David Gabriel, and VP-Executive Editors Axel Alonso and Tom Brevoort to talk about their newly announced “Point 1” initiative. Starting in February, 11 titles will have special “.1” issues that will serve as jumping on points for new readers. (See the end of the story for the complete list.)

These issues will all feature standalone stories that will still lay the groundwork for the next year’s plotlines. The initiative is definitely aimed at getting new readers on board, with a $2.99 cover price -– but subsequent issues, which will all ship the same month, will go back to the $3.99 price point.