Back blogging at Newsarama, Paul Levitz runs down DC’s digital strategy, “Motion Comics” — which takes comics art and animates it. First up: WATCHMEN.
Last summer, I traveled to London with Warner Premiere President Diane Nelson to show Dave Gibbons a first test of a new digital format. Diane’s team and WATCHMEN director Zack Snyder passionately wanted to take the original WATCHMEN graphic novel, put the artwork into motion, add a soundtrack, and create a new, multi-format digital version while keeping all of the original literary and art material. We spent hours with Dave, discussing the inherent challenges, the proven power of WATCHMEN to convert people to the “new” format of graphic novels, and how that might happen again if we did this new project well. Unsurprisingly, Dave had important insights into how the artwork could be digitally manipulated to best effect, and ended up becoming a vital part of the process, working directly with Zack and the producers over the last year. This first chapter of the first “Motion Comic” went live as a free download from iTunes on the ENTERTAINMENT WEEKLY site last night, and production is moving steadily towards releasing the rest of the monumental work that is WATCHMEN in multiple formats for computers and cell phones between now and the movie’s premiere.