Tag: Brian Hibbs
Tilting at Windmills #265: #MeToo – When a Bathroom Makes Women Uncomfortable
By Brian Hibbs
So, this is kind of hard column to write, because it means being vulnerable and honest about issues that are genuinely hard...
Tilting at Windmills #262: Why Marvel’s Lenticular Numbers Don’t Add Up For My Stores
By Brian Hibbs
As I write this, it’s the deadline to order the October “Legacy” re-positioning from Marvel, with the lenticular covers. Marvel has been...
Tilting at Windmills #261: Marvel Comics and The Deck Chairs of the Titanic
By Brian Hibbs
The solicits for August 2017 Marvel comics have finally been released – the start of “Marvel Legacy” – and I think it...
Tilting at Windmills #260: Inside Facebook’s Secret Retailing World
In his monthly column, retailer Brian Hibbs rips the lid off secret retailing groups, and muses on Marvel Legacy.
Tilting at Windmills #259: What the hell is wrong with Marvel Comics anyway?!?!
By Brian Hibbs
So, right now Marvel comics is in a little spot of trouble. In February 2017 Marvel’s best-selling ongoing superhero title barely passed...
Tilting at Windmills #258: The dirty secret about variants no one talks about
Variant covers are an accepted practice in comics publishing and collecting, but is Diamond enforcing its own rules on minimum orders? Retailer Brian Hibbs looks at the plusses and minuses of the world of variants.
Retailing update: the danger of pull lists, “Team Comics My Ass” and best seller...
Yesterday this tweet from Spirit of Retailing award winner Packrat Comics was going around:
https://twitter.com/Packrat_Comics/status/818961318694809600
with a cosign from Atlas comics
https://twitter.com/AtlasComics/status/819004717065977856
"Pull lists" are really a symptom...
Tilting at Windmills #256: The death of retail?
By Brian Hibbs
Despite now being in retail for over thirty years now, I have to admit that there are times that I worry about...
Tilting at Windmills #255: The long and diminishing tail of graphic novel series
By Brian Hibbs
Here’s my preface on this column, so you understand my point-of-view: I am bullish on graphic novels. They’ve been the leading category...
Tilting at Windmills #254: The One About Nighthawk
Retailer Brian Hibbs is back with a look at the swirling controversy over the state of the Direct Market and the health of the comics industry .
Tilting at Windmills #253: Was DC’s Rebirth a Commercial Hit… or Failure?
We’re still very much in the short-term phase as I write this as the fifth issues of the initial “Rebirth” series just come out, and we’re still at least a quarter, perhaps two, to see how the greater market ends up reacting over-all – but I can look at my own data and draw out a few initial suppositions.
Tilting at Windmills #252: Is Marvel Now what retailers need now?
By Brian Hibbs
Welcome to Tilting at Windmills #252. Some of you will be scratching your heads and saying “Wait, doesn’t this appear on Comic...

















