Despite generally excellent reviews — 73% fresh on Rotten Tomatoes — STARDUST was a non-starter at this weekend’s box office:
The weekend’s other significant new release, Stardust, crash-landed, conjuring an estimated $9 million at 2,540 venues. Reportedly carrying a $70 million production budget, the fantasy adventure’s presentation was more akin to the genre’s flops of the 1980s than the recent kid-oriented hits and blockbusters based on literary phenomena.
Around town, the line is that Paramount muffed the marketing on this film. and indeed they don’t seem to have known what to do with a movie that was most often compared to THE PRINCESS BRIDE which is a shame.