Earlier this week, 2019 Eisner judge Chris Arrant took to Twitter asking comic creators to share tabling tips they’ve learned while at conventions. As there are ever more and more cons, and more and more sales and business done there, tabling has become an art and a science. And here are a few of the great responses that have been shared so far.
A common tip that has been shared is in regards to the set up and operation of one’s table:
I am not a creator but I am at the booth selling for creators. You start selling when you set up your booth, so have a nice professional booth. Once people come up to your booth, you need to be able to sell your comic in 20 secs.
— Lisa Y. Wu, MA, MBA (@TheWuReport) January 29, 2019
Not a pro, but as a fan, 1) have business cards that 2) are representative of your work and 3) if possible match your booth display. Lots of artists lost sales because I couldn’t remember the next day where they were or why I took their card in the first place.
— Katelyn Bruhn (@GoFlyAKate) January 30, 2019
Don’t be discouraged if your first tables aren’t massively profitable. Building up a fan base and experience takes time so be patient and believe in your voice and your work!
— Jorge Santiago Jr in Hollow Form (@JorgeSantiagoJr) January 30, 2019
As a fan, please make sure your name is clearly visible either on your banner or on the table. Can’t tell you how many times I’ve wandered artists alley looking for a creator to sign a book and walked right past them because I have no idea what they look like!
— David Rowe (@dprowe) January 30, 2019
One thing that helped me was displaying my prints, books, etc. vertically instead of just piling everything flat on my table. I invested in some display racks and noticed an increase in customers/sales. People ten feet away will only notice things facing them at eye level.
— Cedric Hohnstadt (@cedrichohnstadt) January 30, 2019
Another common type of tip shared has been about the importance of audience engagement:
Never be afraid to engage with someone on the most basest of levels. My very first comic sale EVER at a Con was recognizing that a person was wearing the shirt of my college. We got talking and he bought a comic.
— Todd Black - TBD #9 Is On Kickstarter!!! (@Guardians_Comic) January 29, 2019
Sports, comics, clothing, if you see something to connect, do it
Engagement is HUGE, talking to people and connecting over anything at all is important. The point of tabling is to grow your audience, not to make $$$, so try to think of it in terms of how many people you talked to about your books or your art.
— Jeff Rider: Fuck the Right and their Orange Führer (@cloudwrangler) January 29, 2019
Be able to make a 30-second sketch for a kid who is burned out. Spidey, Batman, Deadpool. Give to the child for free. You'll save a parent's day, you'll be a kid's hero, and they will remember you. It's not for money but goodwill. It pays off.
— Gregory Dickens, PBS World Champion (@GregoryDraws) January 30, 2019
To have a great attitude and mindset when at the table. If you are frustrated, upset, clearly uninterested, negative or don't even raise your head to the customers, they feel that. Be a genuine person. Act as if they aren't going to buy anything. They can feel when you are -
— ╰( ･ ᗜ ･ )➝🌟 (@SmolStarKitty) January 30, 2019
I'm essentially a newbie, but I've learned that if you're also drawing at your table (not just seling) it helps to have a little sign up inviting people to say hello even if it looks like you're busy.
— Chris Hazeldine (@Brotacon) January 30, 2019
Have fun and don't worry too much about making a sale! Just by being there you're promoting yourself, so don't worry bout trying to push your stuff and just be genuine when talking to people :)
— Blue Bolt Comics (@BlueBoltComics) January 30, 2019
It's a great and humbling experience and I'd recommend it to anyone!
Heads up and keep off that phone/tablet as best you can.
— ABT ☕️@DRAGONCON2025 (@AdamBryceThomas) January 30, 2019
Tips regarding networking with other tabling creators while at a convention have also been popular:
Might be obvious unless you’re shy & awkward like myself, but try and talk to guys you work with. Make friends. It makes the job so much better.... I wasted so much time being a wallflower...still hard
— CLAY MANN (@Clay_Mann_) January 30, 2019
And be nice to the people who work there. They deserve it, plus they are sometimes in the position to recommend where to go & who to meet. Be the one who gets remembered (may take time, but it’s worth it to get that reputation)
— Nina Johnson (@ninaleejohnson) January 30, 2019
As someone who attended their first convention last year, and got sick the week afterwards, I can definitely say some of these tips regarding self care are spot on:
Bring a bottle of hand sanitizer. Wash your hands regularly.
— Geoffrey Mason (@gmasonFL) January 30, 2019
> Snacks on snacks + water and a good dinner
— 💀 S P A R K S 💀 (@bansheeriot) January 30, 2019
> Get to know your table neighbors and wait your turn to talk to their current patrons
> If not too tired in the A.M., go for a walk beforehand. It'll give you some quiet time before the hustle and bustle.
> Be kind to yourself
Wear sensible shoes. Not comfortable, not flattering ... sensible.
— Patty Jeres 🌻 (@PJeres) January 30, 2019
I always brought spare socks for late in the day and I had the good carpet. You will be walking. (Awesome thread. Lots of good advice!)
Bring an emergency kit - nothing worse than getting to a con and getting sick, with no pharmacy for miles! Mine has: painkillers (varying strengths and types), antacids, immodium, eyedrops, plasters, antiseptic cream, and sanitary towels/tampons. It's also good to bring extra for
— Milmo ☕✨🏳️🌈 (@milmocomics) January 30, 2019
Don't talk your work down! Even if it's a bit older and you've improved since then, don't denigrate your work, especially if you're selling it at the table. If you're not showing faith in your own work, others won't either - and it won't be limited to that one old thing!
— Chris Manson 阿劉 (@ChrisLauManson) January 30, 2019
Security is there for a reason. If someone is overstepping boundaries, call them.
— Pia Guerra (@PiaGuerra) January 29, 2019
Bring water and a bag for trash (not all cons provide them and they’re needed most).
Avoid eating at the table. You may think you’re free but someone always turns up mid bite.
If you have deadlines Stay at home and do the work. Cons are the dessert of comics not the main meal:)
— Oeming (@Oeming) January 30, 2019
Conventions aren’t just time for work, and creators expressed tips for when it comes to event parties:
Go to the after-parties, even if you aren’t much of a drinker. That’s where you really get the chance to meet other creators and it beats watching three hours of True Detective in your hotel room.
— Mark Russell (@Manruss) January 30, 2019
I would also say, try to show some sense at the parties. I am a non-drinker, non-partier, and I have seen a lot of people damage their career or reputation by going a little too bonkers at the hotel bar after the con. Not judging, just be careful.
— Gail Simone 💙💛 (@GailSimone) January 30, 2019
My biggest regret is binge drinking at con after parties, the dangers & ruined relationships from that, then being too sick to table on day 2. I don’t know what I could have done differently back then, as I wasn’t in control of my drinking, but...try to stay professional.
— Tatiana Gill (@TatsGill) January 30, 2019
Whether a convention veteran or rookie, in following these tips you’re sure to have a fantastic time while tabling.
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Some great comments. Having sold our indie comic miniseries at several small conventions, I can add: be early to your table, so you can set up on time. Greet people who come to your table! Thank them for buying your comic! Bring a thermos of coffee and an insulated lunch bag. Take a break and walk around. Keep an eye on your stuff. Enjoy the day!
Hey, man, thanks for the “shout out”/photo! Let me add my own two cents as a longtime Comic-Con exhibitor and one who is definitely on the shy side and not comfortable in self-promotion–while you don’t want to be too aggressive and turn off people, you also want to give people a chance to cut through the noise and notice you and perhaps take a look at your work. So even a simple hi/eye contact can make a difference, rather than just passively allowing people to walk by and waiting for them to stop. If they continue walking on, that’s fine, but if they stop, engage with them about how the show is going and of course ask if they’ve seen your work before and do a quick pitch! Don’t expect a 100% sell through rate, but even a simple connection like this can result in sales and even a friend/longterm fan/supporter down the line! You can never tell what will result in a connection like this!
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