Marvel has announced its panel schedule at San Diego Comic-Con 2026—including a Hall H teaser for what’s next in the MCU—and revealed that it will have not one, but two booths on the convention floor: #2329 and #2519.
Here’s what to expect from Marvel’s SDCC ’26 presence, including cosplay meet-ups, partnerships, game demos, and activations.
Marvel SDCC ’26 panel schedule
All times are in PST.
Thursday, July 23
Marvel’s Wolverine — Deep Cuts
11:15 a.m.-12 p.m., Hall H
We’re not just scratching the surface; we’re cutting through it. Insomniac Games’ creative director Marcus Smith, game director Mike Daly, narrative director Walt Williams, and project director Jess Reiner-Reed are joined by actors Liam McIntyre (Wolverine) and Krizia Bajos (Jean Grey), along with executive producer Eric Monacelli from Marvel Games, to unveil exciting new details from the highly anticipated Marvel’s Wolverine on PlayStation 5. Get a behind-the-scenes look into the game’s story, characters, and exclusive never-before-seen content.
MARVEL Tōkon: Fighting Souls — Behind the Battle
12-12:45 p.m., Hall H
Step into the arena with MARVEL Tokōn: Fighting Souls. Moderated by fighting game commentator and streamer Sajam, game producer Takeshi Yamanaka (Arc System Works), localization director Amber Seitz (Arc System Works), and senior product development manager Michael Francisco (Marvel Games) take you inside the making of the game and the creation of MARVEL Tokōn’s place in the Marvel Universe. The development team is joined by Mike Deodato (Marvel Comics artist, Knights of Doom illustrator) and voice actor Josh Keaton (Iron Man and Spider-Man) to showcase behind-the scenes-looks and surprise announcements you won’t want to miss.
Marvel Comics: Avengers Armageddon
1:45-2:45 p.m., Room 6A
Armageddon is here! The Red Hulk has conquered Latveria and has his sights set on world domination. Only the Avengers can stop him… but at what cost? Join us for a special discussion about Avengers: Armageddon and breaking news about the blockbuster event set to usher in a new era of Earth’s Mightiest Heroes. Plus—attendees who survive until the end will receive an exclusive copy of Avengers: Armageddon #2 with a secret new cover by Chip Zdarsky, teasing the future of Earth’s Mightiest Heroes.
Marvel Rivals: Meet the Cast
6-7 p.m., Room 6BCF
Marvel Rivals is dominating the gaming world with explosive action and an ever-expanding roster. Now, meet the phenomenal voice talent bringing your favorite heroes to life! Join Erik Braa (Moon Knight), Brittany Cox (Angela), Bill Millsap (The Punisher), Laura Post (Emma Frost), Hakeem Ysaguirre (Cloak), and Lenore Zann (Rogue) for an exclusive, high-energy Q&A. Better drop your Vanguard and secure your seat—you won’t want to miss this!
Friday, July 24
Marvel Rivals: Ignite the Summer!
10:15-11:15 a.m., Room 6BCF
Go behind the scenes of Marvel Rivals in this exclusive panel featuring creative leaders from NetEase Games and Marvel Games. Hear from Dino Ma (art director), Weitai Luo (principal environment artist), Zhen Li (principal 3D character artist), Peilin Zhong (lead character concept artist), Yachen Bian (marketing lead for Marvel Rivals), Jinghua Duan (lead narrative designer), and Donger Gan (narrative designer), alongside Marvel Games team members Danny Koo (executive producer), Dakota Maysonet (creative development manager), and Dan LaDuca (senior art director). Get an inside look at the visual and narrative design behind the game’s latest content, including the Hellfire Gala, Summer Special, and more, with fresh insights, creative reveals, and exclusive new announcements fans won’t want to miss.
Marvel Comics to Screen: X-Men ’97
2:15-3:15 p.m., Room 6A
To me, my X-Fans! Join the creative team behind Marvel Animation’s X-Men ‘97 along with special guests, for a deep dive into X-Men ’97 Season 2! Featuring insider insights, special anecdotes, and hints of what’s to come, this panel has something for every Marvel fan, including a special giveaway comic at the end of the presentation.
Marvel Comics: Next Big Thing
3:30-4:30 p.m., Room 6A
The biggest comics panel of the weekend is here as the world’s mightiest comics creators take a look at the future of Marvel Comics. From Amazing Spider-Man #1000 to Infernal Hulk, DNX to Queen in Black, the Marvel Universe has never been busier or more dangerous for our heroes. Find out what else is coming down the line in this can’t-miss panel! Make sure to stay until the end of the discussion to score an extra special giveaway fans will not want to miss.
Saturday, July 25
Marvel Comics: Midnight Universe
1:45-2:45 p.m., Room 6A
The light had its turn. Join us as we remove the cloak of secrecy around Midnight, the terrifying new Marvel Comics universe full of monstrous incarnations of the world’s biggest heroes. The writers behind this terrifying new creator-driven initiative are here to reveal all you’ll need to know. And stick around to the end if you dare so you can be among the first in the world to walk away with an exclusive black and white ashcan edition preview of the Midnight Universe.
Marvel Fanfare
3-4 p.m., Room 6A
Take a behind-the-scenes trip through House of Ideas storytelling, including insider insights and unheard comic book anecdotes behind upcoming and past projects. Take a dive into the history of your favorite Marvel Comics storylines in this special panel built for fans, by fans. And be sure to stay until the end for the exclusive giveaway comic book!
Marvel Studios Hall H Presentation
5:30-6:30 p.m., Hall H
Join Marvel Studios, alongside special guests from across the Marvel Cinematic Universe, for an exclusive look at what’s next.
Marvel cosplay meet-ups
All meet-ups will take place at booth #2329. Times are in PST.
Thursday, July 23: Avengers Cosplay Meet-Up
Start time: 11:30 a.m.
Check-in: 11:20 a.m.
Friday, July 24: X-Men Cosplay Meet-Up
Start time: 11:30 a.m.
Check-in: 11:20 a.m.
Saturday, July 25: Super Heroes vs. Villains Cosplay Meet-Up
Start time: 11:30 a.m.
Check-in: 11:20 a.m.
Sunday, July 26: Kids Cosplay Meet-Up
Start time: 11:30 a.m.
Check-in: 11:20 a.m.
NOTE: This cosplay meet-up is open only to participants under 18 years of age.
Marvel around SDCC & exclusives
Convention exclusives
Marvel will have exclusive and limited-edition offerings at booths #2329 and #2519 throughout the convention.
The AvengerZ Gift Shop will be at booth #2329 with pins, variant comics, and a discounted Marvel Unlimited gift bundle. Heroes & Villains will also have daily, exclusive t-shirts.
Booth #2329 will host a special Marvel’s Wolverine photo op, and attendees can get a pair of claws and a copy of the prequel comic written by narrative director Walt Williams while supplies last. The first 50 people in line each day can get a SDCC-exclusive Marvel gift while supplies last.
Marvel also has a big presence at other booths around the convention hall. Lego Group booth #2829 will showcase new Lego Marvel sets, including the S.H.I.E.L.D. Hellicarrier, Fantastic Four H.E.R.B.I.E., Venom Bust, and more.
Hasbro booth #3213 will have a ton of SDCC exclusives available, including a Marvel Legends Series Spider-Man, Marvel’s Lizard, Marvel’s Electro, and a Marvel Legends Series Professor Charles Xavier with Hoverchair from X-Men ’97. Following SDCC, limited quantities will be available at HasbroPulse.com.
Topps booth #2913 will feature the 2026 Topps Mint Marvel collection, a convention exclusive with three original art cards by Ian McDonald featuring Spider-Man, the Punisher, and Hulk.
Thirsty? Grab a Madripoor Sunrise Slushie inspired by Marvel’s Wolverine at the Omni Hotel Lawn, then take a photo with a Proto-Sentinel Head and grab a pair of claws to call your own. A Marvel’s Wolverine-wrapped San Diego Trolley will also be driving around the convention center and downtown area throughout the weekend.
Gaming demos and previews
Across from the convention hall at Petco Park, Wizards of the Coast will host the Magic: The Gathering – Marvel Super Heroes Fan Experience, which is open to the public and does not require a badge for entry. Fans can learn to play the game, participate in ticketed games, and enter exclusive giveaways.
If video games are more your speed, Marvel Games will offer hands-on looks at Marvel Rivals, Marvel Future Fight, MARVEL Tōkon: Fighting Souls, and Marvel Contest of Champions from Thursday, July 23 through Sunday, July 26 at the Marriott Marquis San Diego Marina in the San Diego Ballroom between 9:30 a.m. to 7 p.m.
But that’s not all! Marvel Rivals fans will get the opportunity to meet some of the game’s developers and voice cast and could snag exclusive posters and badges. Marvel Future Fight fans can challenge World Boss Thanos using Spider-Man in an on-site gameplay event and receive a commemorative postcard, as well as an exclusive in-game redeem code for 550 crystals. Those who play the MARVEL Tōkon: Fighting Souls demo can take photos with Doctor Doom and Storm statues.
Last but not least, Marvel Contest of Champions players can check out the new Towers game mode in an on-site demo, meet the developers, get a daily exclusive pin, and spin a prize wheel for both in-game and physical items. Competitive players can quality for daily on-stage tournaments and compete live for even bigger prizes—plus bragging rights.
Stay tuned to The Beat for more news from SDCC ’26.
