Diamond has just released the sales rankings for October, and Boom’s Big Trouble in Little China/Escape from New York #1 was the best selling periodcal, thanks to inclusion in this month’s Loot Crate. Marvel’s Champions #1, which sold some 400,000 copies was the #2 title and a reprint of the original Tony Isabella/Don Heck/Bob Layton Champions was the best selling graphic novel.
More importantly, Marvel beat DC for the first time since Rebirth kicked in – EDIT: Marvel beat DC in June, the first month of Rebirth. Was this due to the end of returnability or just standard attrition? Looking forward to seeing the numbers on Monday. Marvel’s dollar share was 35.89%, up from 31.40% in September, and unit share 36.58%, up from 30.75%. DC’s dollar share dropped 6% and units were down 9%. Marvel had four titles in the top ten, including the new Doctor Strange and the Sorcerers Supreme #1, a nice tie in to the film promotion.
In comparisons, graphic novels were generally down from last month and a year ago, while periodicals were up. Overall, total comics are up about 2.5% in both dollas and units. Diamond added a line for toy sale percentages, which at first gave me a heart attack, as they are down all around.
I’m waiting to see the actual numbers for the month, as there seems to be a lot of transition going on here.
TOP COMIC BOOK PUBLISHERS
| PUBLISHER | DOLLAR
SHARE |
UNIT
SHARE |
| MARVEL COMICS | 35.89% | 36.58% |
| DC ENTERTAINMENT | 30.70% | 34.76% |
| IMAGE COMICS | 9.45% | 8.83% |
| IDW PUBLISHING | 4.70% | 3.44% |
| DARK HORSE COMICS | 3.47% | 2.27% |
| BOOM! STUDIOS | 2.85% | 5.55% |
| DYNAMITE ENTERTAINMENT | 2.00% | 1.54% |
| TITAN COMICS | 1.23% | 1.13% |
| VIZ MEDIA | 0.88% | 0.29% |
| ONI PRESS | 0.81% | 0.58% |
| OTHER NON-TOP 10 | 8.00% | 5.02% |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| OCTOBER 2016 VS. SEPTEMBER 2016 | ||
| COMICS | 18.42% | 18.38% |
| GRAPHIC NOVELS | -7.01% | -9.67% |
| TOTAL COMICS/GN | 10.69% | 16.23% |
| TOYS | -1.07% | -26.26% |
| OCTOBER 2016 VS. OCTOBER 2015 | ||
| COMICS | 5.74% | 13.61% |
| GRAPHIC NOVELS | -10.40% | -5.82% |
| TOTAL COMICS/GN | 1.09% | 12.23% |
| TOYS | -15.81% | -23.92% |
| YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015 | ||
| COMICS | 3.59% | 2.86% |
| GRAPHIC NOVELS | -0.01% | -1.28% |
| TOTAL COMICS/GN | 2.48% | 2.52% |
| TOYS | -5.05% | -7.94% |
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL
SHIPPED |
| MARVEL COMICS | 89 | 39 | 0 | 128 |
| DC ENTERTAINMENT | 88 | 32 | 1 | 121 |
| IMAGE COMICS | 58 | 22 | 1 | 81 |
| IDW PUBLISHING | 44 | 31 | 0 | 75 |
| DARK HORSE COMICS | 25 | 21 | 0 | 46 |
| BOOM! STUDIOS | 28 | 10 | 0 | 38 |
| TITAN COMICS | 26 | 2 | 4 | 32 |
| DYNAMITE ENTERTAINMENT | 23 | 7 | 0 | 30 |
| ONI PRESS | 13 | 4 | 0 | 17 |
| VIZ MEDIA | 0 | 17 | 0 | 17 |
| OTHER NON-TOP 10 | 134 | 160 | 19 | 313 |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | BIG TROUBLE IN LITTLE CHINA/ESCAPE FROM NEW YORK #1 | $3.99 | AUG161297-M | BOO |
| 2 | CHAMPIONS #1 | $4.99 | AUG160733-M | MAR |
| 3 | DOCTOR STRANGE AND THE SORCERERS SUPREME #1 | $3.99 | AUG160798-M | MAR |
| 4 | DARK KNIGHT III: THE MASTER RACE #6 | $5.99 | JUN160290-M | DC |
| 5 | BATMAN #8 | $2.99 | AUG160197-M | DC |
| 6 | BATMAN #9 | $2.99 | AUG160203-M | DC |
| 7 | CIVIL WAR II #6 | $4.99 | JUL160889-M | MAR |
| 8 | DARTH VADER #25 | $5.99 | JUN160929-M | MAR |
| 9 | ALL-STAR BATMAN #3 [*] | $4.99 | AUG160186-M | DC |
| 10 | THE WALKING DEAD #159 (MR) | $2.99 | AUG160675-M | IMA |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | CHAMPIONS: NO TIME FOR LOSERS #1 | $7.99 | AUG160750 | MAR |
| 2 | THE WICKED & THE DIVINE VOL. 4: RISING ACTION TP (MR) | $14.99 | JUL160868 | IMA |
| 3 | EAST OF WEST VOLUME 6 TP (MR) | $14.99 | JUL160823 | IMA |
| 4 | TOKYO GHOST VOLUME 2 TP (MR) | $14.99 | JUL160853 | IMA |
| 5 | LOW VOLUME 3: SHORE OF THE DYING LIGHT TP (MR) | $14.99 | MAY160689 | IMA |
| 6 | UNBEATABLE SQUIRREL GIRL BEATS UP THE MARVEL UNIVERSE HC | $24.99 | JUN160947 | MAR |
| 7 | DOCTOR STRANGE: FLIGHT OF BONES TP | $24.99 | JUL161070 | MAR |
| 8 | COLOR YOUR OWN STAR WARS TP | $9.99 | JUL161075 | MAR |
| 9 | TREES VOLUME 2 TP (MR) | $12.99 | NOV150698 | IMA |
| 10 | BATMAN: THE DARK KNIGHT RETURNS BOOK & MASK SET | $39.99 | APR160376 | DC |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | SERENITY ADULT COLORING BOOK TP | $14.99 | JUL160124 | DAR |
| 2 | BAIT: OFF-COLOR STORIES FOR YOU TO COLOR HC | $19.99 | AUG160017 | DAR |
| 3 | THE ART OF ATARI HC | $39.99 | JUL161467 | DE |
| 4 | THE WALKING DEAD: RICK GRIMES ADULT COLORING BOOK (MR) | $14.99 | JUL160872 | IMA |
| 5 | AVATAR THE LAST AIRBENDER ADULT COLORING BOOK TP | $14.99 | JUL160111 | DAR |
| 6 | THE ART OF FIRE EMBLEM: AWAKENING HC | $39.99 | APR160139 | DAR |
| 7 | DC COMICS ENCYCLOPEDIA UPDATED HC | $40.00 | AUG162215 | DK |
| 8 | MOUSE GUARD COLORING BOOK | $14.99 | JUN161233 | BOO |
| 9 | DC SUPER HEROES: BIG BOOK OF GIRL POWER HC | $16.99 | JUN162064 | POC |
| 10 | DC SUPER HEROES: BIG BOOK OF SUPERPOWERS HC | $16.99 | JUN162065 | POC |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | BATMAN: THE ANIMATED SERIES: DELUXE BATMOBILE | FEB160290 | DC |
| 2 | THE LEGEND OF ZELDA: LINK BETWEEN WORLDS: LINK FIGMA DX | NOV158470 | GOO |
| 3 | MARVEL: SPIDER-GWEN BISHOUJO STATUE | MAR162521 | KOT |
| 4 | DC COMICS: THE NEW 52: JUSTICE LEAGUE FIGURE 7-PACK BOX SET | NOV138235 | DC |
| 5 | THE LEGEND OF ZELDA: LINK BETWEEN WORLDS LINK FIGMA | NOV158469 | GOO |
| 6 | MARVEL PREMIUM COLLECTION: SPIDER-GWEN STATUE | APR162612 | DST |
| 7 | MARVEL GALLERY: DEADPOOL PVC FIGURE | JUN162394 | DST |
| 8 | STAR WARS: THE FORCE AWAKENS: C-3PO & R2-D2 WITH BB-8 ARTFX+ STATUE 3-PACK | DEC152336 | KOT |
| 9 | BATMAN: THE ANIMATED SERIES: BATMAN & ROBIN WITH BATSIGNAL 2-PACK | JUN160386 | DC |
| 10 | BATMAN V SUPERMAN: SUPERMAN MAF EX FIGURE | NOV158137 | MED |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | TEENAGE MUTANT NINJA TURTLES HEROCLIX: HEROES IN A HALF SHELL | AUG163181 | NEC |
| 2 | MAGIC THE GATHERING TCG: KALADESH BOOSTER PACKS | AUG163175 | WIZ |
| 3 | BACK TO THE FUTURE: OUTATIME DICE GAME | MAR160336 | IDW |
| 4 | GAME OF THRONES RISK | JUN152759 | USA |
| 5 | GAME OF THRONES MONOPOLY | APR152735 | USA |
| 6 | BED WED DEAD: A GAME OF DIRTY DECISIONS CARD GAME | JUN160573 | IDW |
| 7 | MAGIC THE GATHERING TCG: KALADESH BUNDLE PACK | AUG163176 | WIZ |
| 8 | MARVEL HEROCLIX: NICK FURY AGENT OF SHIELD BOOSTER BRICK | MAY152783 | NEC |
| 9 | TEENAGE MUTANT NINJA TURTLES HEROCLIX: HEROES IN A HALF SHELL FAST FORCES 6-PACK | AUG163182 | NEC |
| 10 | ARCANE ACADEMY CARD GAME | JUN160572 | IDW |
“reprint of the original Tony Isabella/Bob Layton Champions”
Layton inked some later issues of CHAMPIONS, none of which are in this reprint. Don Heck was the co-creator of the team.
That will only last one month…Champions was a bad book for $5. I know my store was optimistic with 15 copies and sold only 3 copies. So #2 only got 4 ordered. Also all these variants artificially inflate the sales of these books.
“the original Tony Isabella/Don Heck/Bob Layton Champions”
Again, Layton only inked some later issues, NONE OF WHICH ARE IN THIS REPRINT. Why this odd insistence on crediting Layton with this? The solicitation at http://www.previewsworld.com/Catalog/AUG160750 has ten different creators named, none of them Layton.
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