To the list of hardest-working celebs in comics (Rosario Dawson, Milo Ventimiglia) the name Tyrese Gibson must be added. With MAYHEM — co-created by Mike Le and Will Wilson, and artist Tone Rodriguez — coming out from Image in August. As the co-star of the record smashing TRANSFORMERS 2, how did Gibson spend the opening weekend? Why, Twittering endlessly about his new comic. And (although we’re not sure, but probably well before the FOC date) he even came up with a direct-to-the-consumer marketing campaign, urging his 180,000+ followers to call their local comics shops to get them to order more copies of MAYHEM. He even Twittered the shops’ phone numbers. And seemingly, some fans obeyed the call. We don’t have time to reverse the Twitter order, but here’s a sampling:
# It’s STANDARD in the comic book industry to ORDER ONLY 2 or 3 copies I think it’s PURE B.S!! PRE-ORDER 400 and Make your CUSTOMERS aware go!
Joe phone isn’t picking up .. I wonder why..!! To ALL Comic shop Owners and RETAIL this is NO JOKE MAYHEM is a MOVEMENT JOIN IN!!!
Everyone Calling NOW!! @wallstmnymgr he just said no one is calling
This is exactly why YOUR the greatest!! Thank you!! @JQuezBoxing I Just PreOrdered 5 Copies Of MAYHEM In Vegas
@LaurenDayMakeup If a Comic Book store doesnt know wht Mayhem is by now they have living under a rock #Mayhem is going 2 be the BEST COMIC!
@Bartosz1991 How about London? We want MAYHEM!!!!!! LONDON LOVES YOU!!! Plenty of London Comic Shops call Forbidden Planet
All of this in between mourning Michael Jackson, partying with P.Diddy and the other commitments of the busy movie star. It’s certainly a real commitment to his own comic, and, who knows, better advertising than most books get these days. Perhaps a follow-up call to some of those shops is in order to see if the stumping had any effect.
Who knows, maybe Tyrese is the new marketing guru of comics.