Clover Press has launched a Kickstarter campaign for a new hardcover artbook from Jim Fletcher and James Martin, entitled Flippitoons Odditome of Deadlies and Dreadlies, Vol. 1. Today, The Beat has an exclusive first look at the book.

So what, exactly, is a Flippitoon? In essence, it’s a creature whose nature alters as it flips. Flippitoons Odditome introduces them and their world, with writing by Martin and Fletcher and tons of illustrations by Fletcher. Here’s the description from Clover Press:

In the world of Flippitoons reality is flipped on its head. Jim S. Fletcher (the S is silent) holds the highest degree in the dubious field of Oddibodology and has been diligently studying and cataloging Flippitoons. Fletcher and Martin’s observations on these elusive beings will soon be published in the collector art book that chronicles their flipped out findings. Flippitoons Odditome of Deadlies and Dreadlies, Vol. 1 takes the viewer into the Flippi-verse of phenomenal creatures and their inverse personalities. When you flip the book over, right side up or upside down, you will then see each creature transform into “scaracters” of another kind.

The main character illustrations are accompanied by lines of rhyming prose that can be read no matter which way you flip the book. Some of the fearsome, freaky and fabulous Flippitoons characters will also feature in their own unique 30-45 second Flippimations with original music composed by Fletcher to reflect each creature’s personality.

Check out four (or… eight?) creatures from the book below, as well as cover art.

Flippitoons Odditome of Deadlies and Dreadlies, Vol. 1 interior art Flippitoons Odditome of Deadlies and Dreadlies, Vol. 1 interior art Flippitoons Odditome of Deadlies and Dreadlies, Vol. 1 interior art Flippitoons Odditome of Deadlies and Dreadlies, Vol. 1 interior art

Flippitoons Odditome of Deadlies and Dreadlies, Vol. 1 cover art

“Flippitoons are creatures that I discovered one day while doodling. One sketch mysteriously tumbled off my desk and glided to the floor, seemingly flipping over of its own accord as it fell. As I attempted to pick it up, the image kept turning over, showing me the surprise potential of its other half!” said Fletcher.

“I soon realized that this was no coincidence, and a multitude of Flippitoons creatures were waiting to be discovered, just beyond our reality. That was when I realized that the field of Oddibiology, or the study of odd things, was where I wanted, no, needed to be!” Fletcher continued. “With fellow Odddibodologist James Martin, who quickly recognized what these creatures are, this collector art book is our first attempt to catalogue the Flippitoons (at least the ones we have captured so far) and we hope you will have a flippintastic time exploring its pages!”

“When Jim first approached me, showing me these creatures he found, I thought he was flippin’ crazy. Turned out I was right!” said Clover Press Publisher Hank Kanalz. “While we were at DC together, Jim created or co-created some of the most successful lines of DC Direct toys in their history, inspiring new and popular comic DC universes like DC Ame-Comi Girls and DC Bombshells. He’s absolutely bonkers, in the best way possible, and you’ll see that when you flip through this fantastic book of Oddibiology.”

Flippitoons Odditome of Deadlies and Dreadlies, Vol. 1 is now available on Kickstarter.

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Samantha Puc
Samantha Puc (she/they) is a fat, disabled, lesbian writer and editor whose work focuses primarily on LGBTQ+ and fat representation in pop culture. They are an Eisner Award-winning journalist and Rotten Tomatoes-approved critic with bylines at The Beat, Publishers Weekly, Yes! Magazine, Polygon, and elsewhere. Samantha is the founder of Fat Forward Books, Community Voices Blog Editor at NAAFA, and a contributor to the award-winning Fat and Queer: An Anthology of Queer and Trans Bodies and Lives. They graduated in 2025 with a Master of Fine Arts degree in creative nonfiction from The New School. When Samantha is not working or writing, she loves spending time with her cats, reading, and perfecting her grilled cheese recipe.

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