People have been wondering when DC would make some kind of move aimed at Marvel’s assault on their Lantern Ring promotion…and now they have. But instead of lashing out, they’ve done it in a, dare we say, grown up way — offering two new rings for an even LOWER order threshold on books that are already going to sell: they’re offering retailers Flash Rings with 10 copies of THE FLASH #1 and Green Lantern rings with 10 copies of GREEN LANTERN #53. Read between the lines of the following:
We swung by our very own Dan DiDio’s office to get his thoughts on the incentive, and he was happy to share.
“These rings are not only very cool, but they’re a big thank-you to our fans, who’ve helped make BLACKEST NIGHT a huge success. We’re hoping we can all keep the momentum going once the BLACKEST NIGHT ends and the BRIGHTEST DAY begins.”
Thanks, Dan! But there’s more. We gave Geoff Johns a quick call to get his thoughts. Geoff?
“One of the many great Flash Facts about DC Comics is that they actually do support the retailers with promotions like this that not only make our whole business a bit more fun, but also bring the promotion to every single reader. Of course, the proof is in the content and I couldn’t be prouder of the work Francis Manapul and I are doing on THE FLASH and Doug Mahnke and I are creating on GREEN LANTERN. Thanks to everyone, retailers and readers, for an amazing 2009 and here’s to an even better 2010!”