For those of you who missed it, we got a chance to interview uclick’s Douglas Edwards and Jeff Webber about their program to sell comics on iPhones for $0.99 an issue.
uclick has long been making comics content available for various mobile platforms, and Edwards is no stranger to interactive media, having arrived at uclick in May from Handmark, where he launched games and information apps, including the very successful Pocket Express. Although he didn’t deal with comics at Handmark, the business is a natural for uclick, given their large library of comics and connections to Universal Press Syndicate and Andrews McMeel Universal, he says.
Although he won’t give exact figures, Edwards notes that they are moving “thousands of units every couple of weeks on the best units.” Given that the project is only a few weeks old, momentum is still building. However, he observes “I’ve been at the launch of many products, and this is extremely promising. I wish that everything had started this well.” Bone has been the biggest success, but Papercuts’ Nancy Drew has also started out well, indicating that there may be a larger audience than thought for material aimed at a younger market.
A couple of thoughts that we couldn’t squeeze into the article: many people keep wishing that comics cost only 99 cents. Well, digitally, they do.
Also, as our questions indicated, it’s our suspicion that not all comics will be created equally for the iPhone, by whatever means they get there. And someone is going to invent the perfect comic for the perfect format and make a zillion bucks. Bet on it.
Related news items:
- Comixology has a well-reviewed new app for iPhone. We’ve been fiddling with it ourselves for a bit, and it’s prety useful, with columns pull lists and previews.
- uclick isn’t the only company putting up comics content on the iStore: iVerse is also in the mix, and just announced a deal with IDW to put up Star Trek comics.