Retailing & Marketing

Is the Betty White comic book the solution to everything?

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We declared a moratorium on Bluewater Comics news a while ago due to their awful back-end work for hire contract (and were taken off their PR list as a result) but whatever we think of their business model, we do have to give credit where it is due: they are absolute monsters at PR, and the recently announced Betty White Female Force comic is no exception. It's popped up on our news feed from EW, the LA TImes, the New York Times and everywhere else; a Google search for "Betty White Bluewater" yields 74,000 results. Even the Today Show blog picked up the Reuters story about the comic.

Money makes the world go ’round 2: Khepri’s tough times

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Khepri Comics is a web-based comics seller that's been around for over a decade, offering a lot of indie books but specializing in work by Brian Wood, Cliff Chiang, Becky Cloonan, and other "new mainstream" creators. Over the years, owner Brian Scot Johnson has built a strong relationship with these creators by promoting their work via special sales and so on. By partnering with Khepri these creators -- who, in addition to their distinctive work, have well-defined fanbases which they maintain via web interaction -- would be able to, say, offer a blog preview of their small press work with a link to Khepri and know that consumers would be able to purchase a copy.

A tale of two comics shops

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The comic shop profile is a staple of newspaper coverage of the comics industry and two recent store stories point to the past and the present of comics retailing pretty sharply. From Miami, we have A&M Comics, voted the Best Comics Shop locally, and one of the oldest comics stores in the country -- in the top three, says the piece. (We're a little dubious about that -- what say you, group mind?)

Diamond introduces street dates for Wednesday on-sale

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Following lengthy discussion and behind-the-scenes debate, Diamond has announced that street dates are available for all retailers now: comics will be shipped Tuesday for a Wednesday on-sale. A $5-a-week charge for retailers who opt in will go towards a "mystery shopper" program to make sure street dates aren't broken. Stores who don't want to participate can stick with Wednesday delivery. We'll have more on this story with industry reactions in today's PW Comics Week. PR below.

Girls like to buy stuff, Times claims

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The New York Times has a story on how Comic-Con has become a venue to market to -- gasp! -- girls with lots of info on various toy and clothing lines, including gymnast Nastia Liukin's Supergirl line of clothing.

Charts of Note #2: Does Comic-Con KILL movie buzz?

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Has all the Comic-Con hype actually TURNED OFF some moviegoers? That's what what a chart over at THR seems to show, Jay Fernandez reports:

The Last days of Rocketship

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Brian Heater talks to Rocketship co-owner Alex Cox ; the store is now really, truly closed. “Our lease came up,” Cox tells me,...

Good news! Rocketship is open!

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After the cries of shock and horror the other day after the news that Rocketship, the popular Brooklyn comics shop, had closed, we are...

“Spirit of Comics” retailer nominations announced

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The ComicsPRO blog has the nominees for this year's Will Eisner Spirit of Comics Retailer Award, presented annually to a store that represents the following retailing principles:

DC talks digital to retailers

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While the whole Comic-Con thing was gearing up we totally missed this important column by Comix Experience retailer Brian Hibbs who recounts a meeting at the WB offices, where DC's top executive team invited about 20 top retailers and went over the whole DC Digital thing with them. We're going to give an extensive quote because it kinda explains Where Comics Are:

Is Wednesday going to be Tuesday soon?

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At the April retailer summit in Chicago, Diamond broached the possibility of making Tuesday new comics day instead of Wednesday, in accordance with retailers' wishes to get comics a day early to avoid a Wednesday morning stocking rush and so on. (The biggest Diamond accounts already get Tuesday delivery.) While most industry types at the show felt that Diamond wouldn't be asking this question unless they planned to go ahead with it, it is still very much in the thinking stages.

Diamond has been running a retailer survey on their website for a few months polling shops on what day and delivery method they think would be best, and whether a $5 weekly fee to cover the costs of policing the system and prevent early sales would be reasonable. We're told that over 1,000 retailers responded, but Diamond hasn't decided how to move forward yet.


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