Retailing & Marketing

The Indirect Market: The One Thing You Need to Run a Successful Shop

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There are a lot of things shops need to do to stay in business, but there is one thing that will never fail.

ComicsPRO 2023 wrap-up: happy retailers, Schanes to Oni, and more

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Wrapping up news and reactions from the industry's first big trade event of the year, ComicsPRO, "the most inspiring 72 hour of the year."

ComicsPRO president Jenn Haines: “Comics retailers know how to fight and how to adapt”

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ComicPRO president Jenn Haines of the Dragon has a lot to say about the past and future of comics retailing

ComicsPRO 2023 meeting kicks off in person as the industry faces challenges

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For the first time since 2020, the retailing organization ComicsPRO is meeting in person - and facing a radically changed industry.

The Indirect Market: Saving the Industry, By Thinking Smaller

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One of our comics retail experts talks about saving the industry, by thinking small.

The Indirect Market: 2023 Is Gonna Suck – But It Doesn’t Have To

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Retailer Brandon Schatz return and looks at the forces impacting the industry in 2023 - some of it is bad, but there is hope for a new system.

Tilting at Windmills #293: What’s Wrong with the Periodical???

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Retailers Brian Hibbs lays out the current problems with the periodical comics market, including variant covers and over-saturation.

Old Dog, New Tricks #4: How a virtual event can sell books for your...

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Our retailer columnist returns with tips for throwing virtual events and using bookshop.org to sell more books.
Photo by Alexander Mils on Pexels.com

Tilting at Windmills #292: En Garde

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After getting some pushback on his last column, retailer Brian Hibbs explains more about why shrinking margins on periodicals are affecting his business

Tilting at Windmills #291: I didn’t leave floppies; floppies are leaving me

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Retailer Brian Hibbs explains how distributor discounts are making it harder and harder to carry DC periodical comics - and wonders if the twilight of the comic book is truly at hand.
Photo by Erik McLean/pexels

Tilting at Windmills #290: The Era Changes Part IV – the devil is in...

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Everything you always wanted to know about comics retailing discounts and shipping costs, but were afraid you would not understand.

SILBER LININGS: A bad Batman take kicks off Greg’s worst job interview ever

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Greg recalls the time he desperately interviewed for a sales role at a shady, now-defunct company.

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