The Retailer's View

The Retailer’s View // Top Sellers and Bottom Dwellers

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A couple of news bits and a personal announcement to tackle this week, so let’s get right to it. MILLION AIRS About a week ago, Marvel started to make a big deal over Star Wars #1 eclipsing...

The Retailer’s View // A Confluence of Events (Part Two)

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With both Marvel and DC running big, somewhat vague multiverse spanning crossovers this year, I decided to take some time to go over what retailers would be looking for from both of these series....

The Retailer’s View: A Confluence of Events (Part One)

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2014 is swiftly drawing to a close. In the midst of making sure my shelves will weather the upcoming Christmas season, I’ll be placing my final orders for the last dribs and drabs of...

The Retailer’s View // Scheduling Issues

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Navigating monthly orders is a bone-numbing pain. I feel as though this is something I write a variation of in most of these columns. The sensation clearly remains. It’s a thankless process that rarely...

The Retailer’s View // Speculative Non-Fiction

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The Death of Wolverine has gone over exceedingly well - or at least it has in my shop. Putting aside sales numbers (which were apparently great), the event has garnered quite a bit of...

The Retailer’s View: Eventful

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In August, I went on vacation with my girlfriend (who is now my fiancée) and took some well deserved time away from the store and the world of comics in general. Being Mr. Manager...

The Retailer’s View: Greed, Avarice, Power, and Responsibility

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The first superhero comic I paid for with my own money was Sensational Spider-Man #0. It arrived at the pharmacy my mom worked at one cold December before school had let out for winter...

The Retailer’s View // The Death of Archie and Selling Comics

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by Brandon Schatz On Monday, the pop culture bereft owner of my shop phoned had asked if I had ordered enough of the “death of Archie thing” that was happening. As with all comics, the...

The Retailer’s View: Antagonistic

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by Brandon Schatz There was a piece hovering around the comics internet this weekend about the industry’s supposed need of more shit-talkers. It was an interesting and well-intentioned conversation, but the premise was flawed from...

The Retailer’s View: On Rocket Raccoon Orders Topping 300,000

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by Brandon Schatz When Marvel first announced the Rocket Raccoon book, I was fairly excited. Pairing the character with Skottie Young just as interest would crest for the movie seemed like a no-brainer, one that...

The Retailer’s View: On Art, Business, and Brian Wood

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by Brandon Schatz A few weeks ago, Marvel’s August solicitations revealed some alarming news: Warren Ellis and Declan Shalvey would be leaving Moon Knight after a short run of six issues. For those who have...
Seems legit

The Retailer’s View: On Those Fantastic Four Rumours

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By Brandon Schatz Normally I abhor rumours, especially when I know my Wednesday will be nothing but addressing half-truths and lies that some over-glorified click bait magnate has inflated to preposterous extremes - but, lies...

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