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Taimur Dar

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Taimur Dar is the Digital Media Producer and Marketing Expert for the Beat. He has earned a master’s degree in marketing intelligence from Fordham University and has provided branding strategies for various companies and organizations. His name is pronounced like the first two syllables of "tomorrow" in case you were wondering.

More Marvel legacy details: America, Deadpool and more

Since last week, Marvel has been revealing the creative teams and details of the 53 title relaunch. (You can check out the details on...

Dwayne McDuffie’s DAMAGE CONTROL Officially in MCU

It's been known for some time that the Damage Control, a construction company set in the Marvel Universe specializing in property damaged related to...

Here’s what’s we can figure out about Marvel Legacy so far

Marvel made a bold claim when it promised to "change the comic book industry" on Friday June 23rd with a major Marvel Legacy announcement....

Woo-oo! DuckTales Reboot 24 Hour Marathon August 12th

2017 may technically be the Year of the Rooster but for anyone who grew up in the 90's watching The Disney Afternoon, perhaps Year...

Superhero toys aren’t just for adults any more

  A recent article published by Inverse describes how the primary demographic for toys and merchandise related with superheroes and other major franchises has shifted...

Marvel pleads for readers to wait until the end of Secret...

Strange things are afoot at Marvel to say the least. Anyone who's been paying attention is already familiar with the controversy surrounding the "Hydra...

Interview: Animation Writer Eugene Son on bringing Amadeus Cho to the...

If you've been following Marvel Animation on DisneyXD for the last few years, Eugene Son is a name you would do well to remember....

Marvel Legacy Returning Titles to Classic Numbering

At C2E2, Marvel unveiled its new publishing initiative dubbed "Marvel Legacy" that promises to be a celebration and renewal of the Marvel Universe. Marvel...

Marvel reveals some teams on August’s Generations

Though Marvel has remained coy about the specifics of its upcoming GENERATIONS project, new details have recently emerged. The "10-issue maxi-series" will feature standalone...

The Larger Marketing Trouble that Marvel’s “Diversity” Woes Revealed

The Beat's marketing reporter Taimur Dar looks at even more issues in last week's furore: you ask the wrong questions in marketing, you end up with the wrong answers.

On the Scene: Frank Miller and Klaus Janson remember Will Eisner...

  As part of Will Eisner Week, celebrating the life and career of the visionary comic creator, 100 Years of Genius: The Life and Legacy...

The Inhumans: Marvels Biggest Branding Problem

Marvel has been trying to make the Inhumans the next big thing for years. but it's been an uphill battle and here are some of the reasons why.