What Halloween costumes are trendingthis year? According to CNN, and Google trends, the top 10 are: 

  1. Shrunken Head Bob, from “Beetlejuice”
  2. Raygun (from the Olympics)
  3. Catnap
  4. Delores, from “Beetlejuice”
  5. Pomni, from “The Amazing Digital Circus”
  6. Envy, from “Inside Out”
  7. Red, from “Descendants”
  8. Dr. Doom
  9. Sabrina Carpenter
  10. Lady Deadpool

You’ve got to be dedicated to make a Doctor Doom costume but no doubt it makes an impression. 

A more granular study was conducted by PlayFame analyzing Instagram posts featuring 161 of the most popular fictional characters from TV, film, video games, and literature, focusing on posts related to their look to find the most popular picks. Spider-Man was the winner, followed by Naruto and Harley Quinn and Batman.  

Methodology:

1. The total number of hashtags relating to 161 fictional characters’ costumes was calculated.

2. The 161 characters were then ranked based on their total number of Instagram posts.

3. Examples of hashtags included: #costume[character]/#[character]costume, #cosplay[character], #[character]halloweencostume, #[character]halloweenmakeup, #[character]outfit

4. Where characters had longer names, such as ‘Teenage Mutant Ninja Turtles’, the abbreviation or shortened versions of the name were also included if there was available data e.g. ‘Ninja Turtles’ or ‘tlou’ for ‘The Last of Us’.

Whether you believe all this or not….these are some good costumes! 

Ranking of the top 50 most Instagrammable costumes

 

Rank Character Total number of Instagram posts
1 Spider-Man 967,358
2 Naruto 926,312
3 Harley Quinn 905,985
4 Batman 421,297
5 The Joker 366,007
6 Harry Potter 324,666
7 Barbie 245,072
8 Ariel (The Little Mermaid) 220,828
9 Wonder Woman 213,996
10 Doctor Who 199,077
11 Poison Ivy 193,864
12 Catwoman 156,446
13 Superman 123,766
14 Captain America 121,332
15 Link (Legend of Zelda) 111,334
16 Rapunzel 100,672
17 Wanda/Scarlet Witch 95,784
18 Iron Man 91,565
19 Lara Croft 88,255
20 Snow White 83,235
21 Wednesday Addams 81,345
22 Cinderella 78,030
23 Velma (Scooby-Doo) 73,553
24 Pennywise 66,586
25 Ghostface 65,324
26 Captain Jack Sparrow 63,581
27 Beetlejuice 62,337
28 Alice (Alice in Wonderland) 61,175
29 Tinkerbell 53,444
30 Mario 52,285
31 Moana 50,661
32 Merida (Brave) 49,227
33 Pikachu 48,659
34 Miles Morales 46,432
35 Belle (Beauty and the Beast) 42,833
36 Princess Leia 42,427
37 Boba Fett 41,364
38 Chucky 39,871
39 Darth Vader 38,830
40 Sonic the Hedgehog 36,039
41 Emily Cooper (Emily in Paris) 35,178
42 Sleeping Beauty/Aurora 32,513
43 Jessica Rabbit 29,585
44 Jasmine (Aladdin) 27,630
45 Jack Skellington 26,975
46 Cruella de Vil 26,692
47 Sally (The Nightmare Before Christmas) 26,101
48 Padmé Amidala 25,428
49 Minnie Mouse 25,284
50 Mavis (Hotel Transylvania) 24,522

 

What will you be for Halloween this year? Let us know in the comments. 

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