Continuing our look at how the Comixology weekly sales in January compare with the Diamond estimates for print sales, here are Comixology’s Top 20 comics for the week of January 31th (measured on 2/4) compared with the January sales estimates for print.
Standard disclaimers apply: it’s not 100% clear what time period Comixology’s top sellers list covers, but it changes over weekly and reflects the new releases. It’s not exactly the same as monthly sales, but it’s the measurement we have available to us. One of the things that’s important to look at is whether the digital audience has slightly different buying habits than the print (Direct Market) audience. When Comixology launched, the sales ranks were thought to be largely the same and many publishers have said that digital sales are 10-15% of print. But is that still the case?
|Comixology Rank||Issue||Previous Issue Print Sales Est.||Previous Issue Diamond Rank|
|1||Dark Nights: Metal #5||149,076||2|
|2||The Flash Annual #1||44,946||27|
|3||Detective Comics Annual #1||44,882||28|
|4||Injustice 2 #43||Digital First||Digital First|
|5||Phoenix Resurrection: The Return Of Jean Grey #5||46,689||23|
|7||Invincible Iron Man #596||29,540||66|
|8||JLA/Doom Patrol Special #1||25,090||91|
|9||Star Wars: Doctor Aphra #16||30,365||63|
|10||Jean Grey #11||22,815||98|
|11||Jessica Jones #16||17,658||122|
|12||All-New Wolverine #30||24,933||92|
|14||The Silencer #1||30,131||65|
|15||Old Man Logan #34||34,138||53|
|16||Deathstroke Annual #1||16,342||129|
|17||Critical Role: Vox Machina Origins||Digital First||Digital First|
|19||Astro City #50||9,179||186|
The most interesting thing about this week’s chart is a pair of high level holdovers from the previous week’s Top 20 chart. At #17 this week is Critical Role, which was #2 the previous week. At #18 is Doomsday Clock, which was #1 the previous week. We don’t see consecutive top 20 appearances each week. Part of that is probably the weekly buying habits of single issue readers and part of it is probably how Comixology’s promotes each week’s new releases. Last week’s doesn’t get the same visibility. Which is not to say an issue doesn’t sell past its week of initial release, but there does seem to be a big drop off. For these two issues to hit the top 20 in consecutive weeks shows considerable reader interest.
Metal is the top seller? No surprise there.
The annuals for Flash and Detective might be a little higher than expected or they might not.
The Young Animal event, launching with JLA/Doom Patrol Special appears to be up a little over it’s print position.
Invincible Iron Man might be over-performing a little in digital or it might be that Doctor Aphra is down a little in digital. The print editions are less than 200 copies apart in orders and this is the sort of “two titles switching places in the sales order” thing that’s been said from the beginning of publishers discussing digital sales.
Once we get below Doctor Aphra, the chart starts to look like the aftermath of a game of 52 pickup. The print numbers are so all over the place, it’s hard to get a sense of what’s over-performing vs. under-performing. Two Bendis titles, Jessica Jones and Defenders are probably over-performing a little as Bendis starts to wind down his time at Marvel. The Silencer and Old Man Logan are probably doing a little worse in digital. Astro City most likely is having a bit of bump.
The lack of titles clustered near similar print numbers makes it difficult to get a clear sense for what the levels are. Which is also to say, this week’s audience tastes may have deviated a bit more from the print sales distribution than other weeks.
Want to learn more about how comics publishing and digital comics work? Try Todd’s book, Economics of Digital Comics