So we wandered around Toy Fair for a bit yesterday, but missed most of the big presentations. Lego had a very early morning event showing off TOY STORY 3 Legos; we missed Hasbro’s entirely, but made the Mattel event. According to a knowledgeable observer, Hasbro and Mattel are going in slightly different directions — Hasbro’s event spoke of their commitment to toys for KIDS who play with toys. Mattel’s events was aimed at “The older collector inside all of us,” which was a funny way to put it because it made it sound like a kid might have an older collector inside him or her.
We spotted Todd McFarlane making a rare Toy Fair appearance at the Diamond booth. Likewise, Geoff Johns was at the Mattel event, just to check out the toys. In fact, he was tweeting about it later.
Later in the day, Bandai had a reception, showing off tons of impressive Ben 10 toys (Attention, Joe Casey!) and a new wave of Mighty Morphin’ Power Rangers toys was teased.
Otherwise, we just took tons of pictures — so here’s a photo gallery.
Mattel’s Classic DC retro line — they are working on adding Wonder Woman, said a spokesman.
DCU vs MotU? Hm. Anyway Lex Luthor vs Skeletor — YES!
Kamandi totally should be DC’s answer to the Twilight crowd. Think about it.
Mattel showed their TOY STORY 3 toys, which include a must have OCTOPUS…
…for that Hentai feeling?
Mattel has a load of WWE figures.
And an AVATAR line; we didn’t get any great pictures of the diorama but there was a little dude on a wheelchair who is obviously not Jake Sully.
Parker and Grace were also lurking in the underbrush.
The Navi toys are a little on the thin side.
While the collector setup featured the above, the showroom for actual toys led off with this super Barbie display.
Barbie’s NEW PROFESSION! Perl 1, Python 2, Barbie!
Barbie’s other career – as voted on by fans — is a glamorous newscaster. I made a joke about her being a Fox news reporter (since they are all pretty glamorous) and one of the Mattel people didn’t think that was funny. “She owns her own news station!!” she sniffed.
I forget the name of this interactive toy which will grunt with your young ones. There was also a singing, dancing Mickey Mouse toy.
Is a coat of many Hello Kitty really suitable for the cold snowy weather we’ve been having?
Let’s all embarrass Douglas Wolk with this!
Jonah Hex 12 inch prototypes. Hard to photograph with the hat!
Sam Worthington in CLASH OF THE TITANS. That guy has blown up.
More NECA toys from a video game license that I didn’t write down. SORRY.
Despite the tepid response for the WATCHMEN movie, some of the toys and licensed stuff did okay, said a NECA rep, and they are releasing a Rorschach bobblehead later on. Also, WATCHMEN may join the HeroClix universe.
300 stuff from back in the day. Seems like only yesterday.
These CHRISTMAS STORY toys literally put Neca on the map.
It is totally cool that ALL of the Jacob merchandise just shows him standing there with no shirt and an 8-pack.
Everyone agreed that these STAR WARS LIGHTSABER CHOPSTICKS were the coolest thing at the show that we saw. They were really sweet and we all want some; unfortunately, the retail price is $19.99. Gimme a break! I just bought a dozen pairs of bamboo chopsticks in Chinatown for 85¢!
Red Hulk is coming!
Well, that answers that question!
Dark Horse has introduced a Bettie Page figure based on a Dave Stevens drawing.
KICK-ASS is going to be a real cult movie.
We’ll have more from Diamond and DC Direct tomorrow.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.