Yow! You’ll never believe it but that Kinsey girl on MySpace was really a Marvel viral video campaign! The final video launched last night and shows Kinsey (played by Megan Sherlock) finding out her brother has been replaced by a Skrull. The videos were written by Marvel’s own Jim McCann and Ben Morse, and directed by Sam Walker. Filmed over the course of a weekend, and uploaded over a month, the videos detailed Kinsey’s anxieties about going to the prom and other teen-aged pursuits before morphing into a tale of alien invasion.
Marvel was internally so pleased with the results that Kinsey has been written into the Marvel U. and will appear in Marvel’s first original webcomic, written by Ivan Brandon and with art by Nick Postic and edited by longtime webcomics mole John Barber. The webcomic launches today, we’re told, and will be ongoing.
Say what you will about Secret Invasion and “viral marketing”, Marvel’s marketing for this mini-series is at least bringing comics “events” up to speed with the new media atmosphere. We’re told Marvel teamed up with MySpace to get one Kinsey video featured on the video front page, garnering over 200,000 views. From reading the comments on Kinsey’s page a lot of people were following along just to sympathize with her prom plight and not just to find out about Skrulls. The jury is out on whether any of those 200K viewers will translate into comics readers, but you gotta give Marvel some points for fighting fire with fire.
But that leaves Marvel_b0y out in the cold. A Marvel insider, speaking on condition of anonymity because of the sensitive nature of fanboy panties, said that “Marvel_b0y has been dealt with. He’s not Kinsey’s brother.”
Our guess? A viral campaign that didn’t go quite as well as planned. This one can be chalked up to as flinging stuff against the wall. Some of it sticks, some doesn’t.
UPDATE: The webcomic is now live at the Marvel site.