In one of the biggest no brainers in marketing history, this spring Marvel will start advertising key comics releases ahead of blockbuster movies and TV shows. It’s all part of the program to shore up periodical sales that they’ve been slowly rolling out, first to retail partners, then the public. The PR doesn’t specifically mention MCU movies […]
The return of Justice League and Dark Knight III helped bolster DC Comics’ flagging sales in February, but will it be enough to sustain them in the long term?
Marvel may need a bit more than a “bless you” to recover from this illness.
Gaze upon my works, ye mighty…
SECRET WARS has finally ended…with a shocking sales twist!
A new year, a new Image of you.
Magic is the new trend at Marvel!
What does Rebirth mean for DC’s financial futures?
Could #Rebirth really, truly, launch a DC Universe that looks like nothing we’ve ever seen before?
In the media-driven world, there are many voices. In the end, though, money is king.