If we can trust editor Rachel Edidin (and who wants to live in a world where we can’t?) then Emily Strange is a pretty big deal. And indeed, looking at the history of the character, something pretty fascinating has been going on here. Originally created by Rob Reger as a mascot for his clothing company, the character has somehow made it into cartoons, graphic novels and computer games, and now advertises guitars, make-up, and soda. In fact, there doesn’t appear to be a single medium this character hasn’t made it to yet.