Bazooka Joe, the icon of Bazooka brand bubble gum, and star of countless mini comic strips packaged with that gum, has a new modern look consisting of “a stylish, modern version of his well-known ensemble of jeans, t-shirt, and baseball cap.” The new look was chosen in an online voting process by fans, with artists offering up their looks. (You can see some of them here,) The winner was designed by Victor Intrasombat of Clockwork Animation. The new look will be given a renewed push for merchandise and gum pack comics.
He was created by a cartoonist who was (in)famous for his pornographic comics, and written by a noted underground cartoonist (and later drawn by another! And then another!). He’s one of the few iconic advertising candy characters, and along with Twinkies, one of the few brands to use comics to sell the product. He’s known world-wide, […]