At least one element that has made Comic-Con hell on earth in recent years has ended, namely the stampede each day to get those oversized walking billboard bags that Warner Brothers gives away each day. Brilliant from a marketing standpoint but functionally useless — unless it’s to make an emergency dress or shelter — the bags were nonetheless highly sought after by congoers, resulting in mobs of people milling around the booth waiting for the distribution hours, clogging aisles and making posing with Stormtrooper Elvis a real hassle. But no more! The bags are now part of the OFFICIAL CON GIVEAWAYS! with 11 different
ads designs; one will be given to each con-goer. Don’t like the one you got? Imagine the resulting swapping and trading! This could be as competitive as the Barney’s Warehouse Sale a great way to make to make friends. Official PR below, with links to many other con-related sites.
Also, you’ll note a few of the bags are actually comics related! Innovative! BTW, here’s the one we want:
Twitter Pitch:WBTV and @Comic_Con team up on official bags for Comic-Con #2010: http://bit.ly/atgR7k #WBSDCC @thewbdotcom
For the past four years, Warner Bros. Entertainment’s limited-edition, signature oversize canvas tote bags have been a must-have at Comic-Con, with tens of thousands of fans flocking to the Warner Bros. booth on the convention floor to snag one, and Entertainment Weekly once dubbing them the Con’s “ubiquitous accessory.” This year, Warner Bros. Entertainment (WBE) and Comic-Con are teaming up to put one directly in the hands of every attendee, with the Studio signing on as sponsor of the Comic-Con International: San Diego 2010 Official Bag.
• For Comic-Con 2010, the Warner Bros. Worldwide Television Marketing (WWTVM) unit has created 11 unique designs for the bags, with one side featuring the official Comic-Con 2010 artwork designed by WWTVM and the other side representing titles from across a number of WBE divisions, including Warner Bros. Television, Warner Bros. Animation, Warner Bros. Pictures, Warner Home Entertainment, Warner Bros. Interactive Entertainment and DC Entertainment
• More than 125,000 collectible bags (24″X29″) have been produced and will be distributed to attendees when they check in at Comic-Con throughout the five days of the convention, including Preview Night
• Today, WBE and Comic-Con are unveiling artwork for four of the WBE bags, as well as artwork for the official Comic-Con side of the bags:
◦ Warner Bros. Animation series “The Looney Tunes Show,” coming soon to Cartoon Network
◦ Warner Bros. Interactive Entertainment’s “Batman: The Brave and the Bold – The Videogame,” inspired by Warner Bros. Animation’s hit animated series based upon characters from DC Comics. The Videogame is available on Wii and Nintendo DS September 7. New episodes of “Batman: The Brave and the Bold” air Fridays at 7:30 p.m. on Cartoon Network, and “Batman: The Brave and the Bold” Season 1, Part 1 is available on DVD August 17.
◦ DC Comics’ best-selling “Brightest Day”comic book series
◦ Warner Bros. Home Entertainment’s Blu-ray™, DVD and digital download release of Warner Bros. Pictures’ “Clash of the Titans,” available July 27
• To download images, please click here:
• To download images of the creative fashions that fans have put together utilizing the Warner Bros. bags in the past, please click here:
• Other sponsored bags will feature the following titles:
◦ Warner Bros. Television series “The Big Bang Theory,” “Chuck,” “Fringe,” “Human Target,” “Nikita” and “The Vampire Diaries”
◦ Warner Bros. Animation series “Scooby-Doo! Mystery Incorporated”
• For additional information about Warner Bros. Television activities at Comic-Con, follow us on Twitter @TheWBdotcom and use hashtag #WBSDCC, log on to www.thewb.com/comiccon, and read news at www.thewb.com/blog.
Created annually since 2006 by the Warner Bros. Worldwide Television Marketing unit specifically for Comic-Con, the highly sought-after totes provide devoted fans with a handy carrying case for all the merchandise they take away from the Con and serve as mobile billboards for a selection of the Studio’s key Comic-Con titles.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.