Speaking of ComicsPRO, here’s a link I found in the coverage: a slideshow put together by Papercutz marketing director Jesse post on the power and potential of kids’ comics. The slideshow is embedded above but he does a walk-through on his blog and although Papercutz-centric material is there, it’s really big on stats and charts and studies. For instance:
Children’s publishing is astonishingly digital-proof. The commonly accepted average digital/print split for adult trade publishing is 50/50, and leaning more towards digital every day. In children’s trade publishing, it’s 10/90! I’ve seen major best-selling children’s books move 1% of their print sales in digital. A Papercutz book that achieves 3% of its print sales in digital is a significant bump.
This does back up studies that I’ve seen—but I’ve also had the proud parent of a 1-year-old girl show me a video (on his iPhone) of her using an iPad with complete facility. Although a super-race of digital-only Eloi kids is probably on its way, it won’t be here for a while—too many of today’s parents were raised on books, and until that preference cycles out completely, it won’t be gone.
But it does back up something I’ve been feeling over the last few months…there’s going to be a “third wave” of comics used for educational purposes. There’s a small, dedicated core of comics people who want this to happen, but although small in number, they are no smaller than the ones who drove other comics retailing and marketing revolutions. And this time, we have a lot of teachers and librarians on our side. It may not be an obvious step for comics, the art form, but if it comes through it could provide even more stability.
A lot is happening.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.