The article title from the San Diego News Network says it all: Pow! San Diego fights other cities to keep Comic-Con; the show has a “profound” fiscal impact on the city, and behind the scenes a battle is going on to fend off offers from LA and Vegas:
Comic-Con generates $16 million in direct spending and $38 million in indirect spending for the city, said Johnson. This means that the event’s 126,000 attendees each year drop $16 million on services such as hotels, car rentals and restaurants, which has a ripple effect throughout the economy of more than double that amount.
“When you bring that kind of money into the region, it’s like a rock in a pond,” said Johnson.
San Diego’s hotel occupancy rate during Comic-Con is the highest for the county during the entire year, said Johnson. Occupancy rates for the county’s 54,000 hotel rooms average 98 percent each day during the four-day event, he said.