John Jakala examines the evidence and explains why fan outcries don’t hurt Marvel when not backed up by speaking with your pocketbook.
This is why Marvel will always win:
Two months ago: “Screw Civil War. I am going to go spend my money on timely products made by companies that want my business.”
Today: “I have to admit, seeing this [variant cover for Civil War #5] makes me want to go buy the next issue, if for no other reason then to watch Frank Castle kick some serious butt.”
OMG! THE PUNISHER FIGHTING SPIDER-MAN?? ALL IS FORGIVEN, MARVEL!!!
In the comment section, Heidi Meeley explains:
At any rate, I have no intention of buying any more Civil War books. I will be very upfront about the fact that I will be looking at it in the store. My hubby and I will wander over to the local shop and talk it through in a group setting, where the owner allows us to do so. That is probably some breach of comic reading ettiquette, but so be it.
…In the meantime, the money I am saving not buying Amazing Spider-Man, Iron Man, Ms. Marvel, New Avengers, and the ilk- I am able to spend buying books from the new Virgin Comics imprint as well as IDW titles. Those publishers have won me over.