It’s a bleak week before X-Mas for Marvel Comics as writers and editors confirm on social media that many titles will indeed be ending in the months to come.
— Sina Grace (@SinaGrace) December 20, 2017
Sad but true…LUKE CAGE (the comic book, not the TV series) has been cancelled. Issue #10 is the last (and best) of the series. Oh well, on to other adventures. Thanks to everyone who supported the series.
— David F. Walker (@DavidWalker1201) December 20, 2017
Update: Mariko Tamaki, writer of She-Hulk, confirmed on Twitter that the title will be ending as well in March.
— mariko tamaki (@marikotamaki) December 26, 2017
For those keeping score, here are the ongoing titles that were part of the Marvel Legacy publishing initiative that will be facing the chopping block:
- Generation X
- Guardians of the Galaxy
- Jean Grey
- Luke Cage
- Secret Warriors
- The Unbelievable Gwenpool
- U.S. Avengers
- Uncanny Avengers
Marvel Legacy promised to change the comics industry and it looks like it may have indeed though not necessarily for the better.
Still unaccounted for are America and Defenders. It is assumed that writer Brian Michael Bendis’ recent health issues are the reason the book is simply skipping March to allow him time to properly end his run before he moves over to DC Comics. However, whether Defenders will continue on with a new creative team has yet to be announced.
If I was a betting man, I think we’re going to be seeing a lot more Marvel books getting the axe before the summer. If I had to guess, I wouldn’t be surprised if we saw the end of the following titles:
- Ben Reilly: Scarlet Spider
- Black Bolt
- Monsters Unleashed
Certain titles like Guardians of the Galaxy I think it’s a safe assumption will be getting relaunched sooner rather than later. Captain Marvel writer Margaret Stohl confirmed on Twitter that the title is not ending so the Carol Corps should take some solace in that.
— Margaret Stohl (@mstohl) December 19, 2017
As necessary as it is for Marvel to clean house as it were, unfortunately I think cancelling the titles featuring its prominent diverse characters will have the unintended consequence of empowering the anti-diversity trolls best exemplified by “Bigoted Santa Clause” at this year’s NYCC Marvel retailer panel. I’m certain there are those in the industry will continue to blame consumers for “turning their noses up at diversity” rather than realizing perhaps it’s the comics industry’s obsolete inside-out marketing strategies that have caused books to fail.
Taimur Dar is the Digital Media Producer and Marketing Expert for the Beat. He has earned a master’s degree in marketing intelligence from Fordham University and has provided branding strategies for various companies and organizations. His name his pronounced like the first two syllables of “tomorrow” in case you were wondering.