McCloud was right! Micropayments! Sort of. DriveThruComics.com is a spin off of a very sucessful RPG downloading site that has begun to offer downloads of comics from Dabel Brothers Productions, Shi, About Comics, Arcana, Archaia, NBM, UDON, Heroic Publishing, and Kenzer and Company, with more on the way. ICv2 has an informative write-up.
The business model derives revenue by selling PDFs of comics to consumers via download. Prices are set at $1.99 for most comics, and around 30% off for most graphic novels.
Comics are made available via download at a variety of times relative to street date, from slightly before to considerably after.
Apparently, many more publishers are about to sign on, meaning commercial indie comics have embraced the digital delivery method. The Beat‘s only question is when this method will become a success, not if.