Marvel Month-to-Month Sales December 2011
by Paul O'Brien -- This month, the slow build to AVENGERS VS X-MEN begins with the AVENGERS: X-SANCTION miniseries; and DEFENDERS is relaunched. Both are wisely given a pretty clear run, without other Marvel launches competing for space. Elsewhere, the X-Men, Hulk and Fantastic Four relaunches continue to bed down. And down at the bottom end of the chart, the cancellations continue to mount up. Normal service is resumed, kind of, as Marvel had the largest share of the north American direct market, albeit by a fairly narrow margin - 39% to 38% in units, 34.4% to 33.7% in dollars. But bear in mind, this was a five-week month where DC more or less sat out week five.
Continue ReadingMarvel Month-to-Month Sales: November 2011 – CORRECTED
With FEAR ITSELF wrapping up, Marvel had several major releases in November - the POINT ONE one-shot, the relaunches of UNCANNY X-MEN and FANTASTIC FOUR, and the first issue of new ongoing title AVENGING SPIDER-MAN. We've also got the epilogue of FEAR ITSELF, the start of BATTLE SCARS, and a bunch of other "Regenesis" tie-ins from the X-books. Marvel found itself behind DC for the third straight month in November, though the gap is growing closer. DC led by 40% to 38% in unit share, and 35% to 33% in dollars. And of course, it should be remembered that DC's extra sales don't appear to have come at Marvel's expense; if DC's relaunch has brought any new or lapsed readers into the market, then in theory, that's good for other publishers too - it brings them into everyone's potential market. Thanks as always to ICV2.com for permission to use these figures. 5. POINT ONE 11/11 One-shot - 113,352 Marvel's top selling comic of the month! Or is it? This book was massively overshipped, with retailers receiving twice the number of copies they'd actually ordered, at no extra cost. Those copies are presumably included in this number - that certainly appears to be Diamond's standard practice, given the odd sales spikes that we've seen when this strategy has been used before. If that's the case, then the actual orders of this book would be 56,676 - which would have placed the book at number 29 between AMAZING SPIDER-MAN and AVENGERS. Considering the solicitation ("You CANNOT miss this. Catch a tease of the biggest change to the Marvel Universe in over 35 years!") that number would surely have been disappointing, even allowing for the six dollar price tag. The wisdom of pricing a teaser book that high must also be open to question.
Continue ReadingMarvel Month-to-Month sales: October 2011
Welcome to month two of Bizarro World! This was quite a busy month for Marvel, with the "Fear Itself" crossover continuing, the relaunch of INCREDIBLE HULK, and the first issue of new title WOLVERINE & THE X-MEN. But once again, the big story in October was the continued success of the DCU relaunch. DC's lead over Marvel in September may have been narrow, but in October it was massive. Helped by hefty re-orders on virtually the entire September DCU line, DC led Marvel by 42% to 29% in dollars and a remarkable 51% to 30% in units. That market share is partly due to massive reorders on DC's September line. It seems reasonable to assume that this won't be a regular event, and that the gap won't be quite so large in future. But the possibility that Marvel might have to readjust to life as the number two publisher cannot be ruled out. Not that it's doom and gloom by any means. DC's sales are up, but not at Marvel's expense. If the DC relaunch has brought new readers into stores, or old readers back, then in theory Marvel should be able to take advantage of that too. On the other hand, it also makes it rather harder for Marvel to argue that its books are losing sales because it's a tough market. DC has just proved that declining sales are not inevitable. Thanks as always to ICV2.com for permission to use these figures.
Continue ReadingMarvel Month-to-Month Sales: September 2011
By Paul O'Brien -- It's the column you've been waiting for! The September sales - for Marvel! Hello? Hello? Is this thing on? Okay, so September was DC's month. And understandably, most publishers got out of the way, rather than trying to launch any new titles against the New 52 onslaught. Marvel had the second month of the Ultimate relaunch, and there are a couple of new Icon books in the form of BRILLIANT and the returning CASANOVA, but that's really about it where new launches are concerned. Of course, there's also the continuing crossovers of "Fear Itself", "Spider-Island" and "Schism", and Marvel's standard practice these days would be to launch the new books after those events, not during. For the first time in quite a while, DC had the biggest share of the market, leading Marvel by 43% to 38% in units, and a razor-thin 36% to 35% in dollars. (Incidentally, those market share figures apparently don't apply the retainability discount which Diamond factored into the sales of individual issues.) If that seems closer than you expected, bear in mind that with 52 superhero comics, DC were actually cutting their line back. Marvel solicited almost 80 Marvel Universe superhero books for the same month - though that may not last, given that lower selling titles are now apparently being culled.
Continue ReadingMarvel Month-to-Month Sales August 2011
by Paul O'Brien Welcome to the calm before the storm. Or, in Marvel's case, the calm before more calm. September will all be about the DC Universe relaunch, and it's going to be a little while before the news cycle comes back round to anything Marvel have to announce. In the meantime, this month we have more "Fear Itself", more "Spider-Island", and the relaunch of the Ultimate imprint with ULTIMATE COMICS HAWKEYE and (ahem) ULTIMATE COMICS ULTIMATES. Once again, Marvel had the largest share of the North American direct market, leading DC by 42% to 35% in unit share and 37% to 31% in DC. Needless to say, it'll be a huge surprise if that holds up next month. Thanks as always to ICV2.com for permission to use these figures. 3. FEAR ITSELF 04/11 #1 of 7 - 135,746 05/11 #2 of 7 - 105,359 (-22.4%) 06/11 #3 of 7 - 99,501 ( -5.6%) 07/11 #4 of 7 - 93,435 ( -6.1%) 08/11 #5 of 7 - 90,914 ( -2.7%) Levelling out quite comfortably as the series goes on. I'll come to the performance of the tie-in issues later.
Continue ReadingMarvel Month-to-Month Sales: July 2011
Quite the busy month, July. FEAR ITSELF is still rumbling onwards, but it's now joined by two other events - the "Spider-Island" crossover, and X-MEN: SCHISM. And there are relaunches of DAREDEVIL, GHOST RIDER and CAPTAIN AMERICA (which spawns a spin-off into the bargain). Oh, and now that the FEAR ITSELF crossover arcs are firmly underway, this seems a good month to ask: is it really having much of an impact on sales of the tie-in books? As per usual, Marvel had the largest share of the North American direct market, leading DC by 44% to 35% in unit share, and 39% to 31% in dollars. Thanks as always to ICV2.com for permission to use these figures.
Continue ReadingMarvel Month to Month Sales: June 2011
Yes, yes, I know. June? It's August. This column is horrendously late. The July sales are already out. So I'm going to focus on the big events this month and otherwise keep the commentary pretty brief. Then we'll be back on track, the sun will shine, and everything will be lovely. The big news in June is, of course, the death of a Spider-Man. (Don't worry, they've got a spare.) FEAR ITSELF continues to sprawl across the Marvel Universe line, and there's also the first issue of a new GHOST RIDER series. As normal, Marvel had the largest share of the North American direct market, leading DC by 43% to 33% in unit share and 39% to 28% in dollar terms.
Continue ReadingMarvel Month-to-Month Sales: May 2011
It's month two of event season, and FEAR ITSELF tie-ins are starting to crop up across the Marvel Universe. And there's also the relaunch of MOON KNIGHT - wisely given a clear run in a month that's otherwise pretty light on new titles. DC's FLASHPOINT event also gets underway in May, but with the crossover titles not hitting until June, it's no surprise that Marvel were once again the top company in the direct market. They led DC by 46% to 28% in unit share and by 42% to 27% in dollars. All of this, of course, could be turned upside down in September - a month which will be unpredictable if nothing else. But for now, let us cast our minds back to a simpler time. Thanks as always to ICV2.com for allowing us to use these figures. And a reminder for newer readers: these numbers only relate to the North American direct market. They don't cover newsstands, or foreign markets. And the same material will also (eventually) sell in digital and trade paperback format, so the total sales will be higher. On the other hand, these numbers reflect the orders placed by direct market retailers - it doesn't follow that all the copies were actually sold to customers. But the longer a book has been going, the more accurate the retailers' estimates ought to be.
Continue ReadingMarvel Month-to-Month Sales: April 2011
by Paul O'Brien Event season is upon us again. FEAR ITSELF launched in April, together with its spin-off anthology FEAR ITSELF: THE HOME FRONT. Further down the charts, "Death of Spider-Man" and "Age of X" are also underway. April also sees the relaunches of THOR and HERC, as well the de facto launch of a new series, JOURNEY INTO MYSTERY, continuing from THOR's previous numbering. It's also worth noting Marvel's increasing trend towards shipping extra issues of ongoing titles, apparently in place of low-selling miniseries. Now that the hordes of Captain America and Thor minis which were used to generate movie tie-in material are out of the way, it's actually thinning out quite a bit at the lower end of the chart. As usual, Marvel had the largest share of the North American direct market, leading DC by 40% to 27% in dollars and 48% to 27% in units. Of course, FLASHPOINT doesn't start until next month, so you'd expect the gap to be larger than normal in April.
Continue ReadingMarvel Month-to-Month Sales — March 2011
This is the busiest month Marvel have had in quite some time. The big release for March was the relaunch of FANTASTIC FOUR as just plain FF, but the month also sees the prologue to upcoming mega-crossover FEAR ITSELF, two new ongoing titles in VENOM and IRON MAN 2.0, the revival of CrossGen titles RUSE and SIGIL, and issues from the "Death of Spider-Man" and "Age of X" crossovers. We also have the second month of Point One issues - more on that below. As usual, Marvel had the largest share of the direct market, both in terms of dollars (leading DC by 40% to 28%) and unit sales (45% to 32%).
Continue ReadingMarvel Month-to-Month Sales: February 2011
February sees Marvel's "Point One" programme get under way, with issues of AMAZING SPIDER-MAN, WOLVERINE and IRON MAN. The Age of X crossover starts in X-MEN LEGACY and NEW MUTANTS. And there's a new ongoing series, IRON MAN 2.0. As usual, Marvel had the largest share of the North American direct market. It's a pretty wide margin over DC this month - 45% to 31% in unit terms, 41% to 28% in dollars. Thanks as always to ICV2.com for permission to use these figures.
Continue ReadingMarvel Month-to-Month Sales: January 2011
by Paul O'Brien Let's be blunt: January was a pretty terrible month for the direct market. Compared with January 2010, comic book sales were down by 23% in units and 22% in dollars. The picture for graphic novels wasn't much better. In part, it's because of a lack of really big titles; but to be honest, there seems to have been a lack of titles across the board. The number 300 title in January was LADY MECHANIKA #1, with estimated orders of only 1,291. That's extraordinarily low. In December, it took more than three times that many sales to make the chart. As usual, Marvel had the largest share of the direct market, and the margin was bigger than normal - they led DC by 39% to 26% in dollars, and 42% to 32% in units. The big release this month, of course, is FANTASTIC FOUR #587, with the death of the Human Torch. There's also INVINCIBLE IRON MAN #500, the AGE OF X ALPHA one-shot and a handful of new minis. But it's a quiet month. As always, thanks to ICV2.com for permission to use these figures.
Continue ReadingMarvel Month-to-Month sales: December 2010
It's not a great month for Marvel. In fact, it's one of those rare months when DC had the largest share of the direct market, beating Marvel by 33% to 32% in dollar terms (though if you prefer the unit share, Marvel lead by 39% to 37%). In part, it's because DC's new Batman titles are doing very well - but as we'll see, it's also the case that Marvel just don't have any really big titles out this month. There are a couple of new ongoing series this month - WOLVERINE: THE BEST THERE IS and HEROES FOR HIRE. Following the Shadowland crossover, DAREDEVIL reinvents itself as BLACK PANTHER. And there's just one new miniseries - ULTIMATE COMICS DOOM. And that's it, so far as new books.
Continue ReadingMarvel Month-to-Month Sales: November 2010
Marvel had quite a lot of new material on the market in November. Aside from AMAZING SPIDER-MAN shifting to a fortnightly format with its new "Big Time" direction, we've also got two new ongoing titles, GENERATION HOPE and SPIDER-GIRL. Further down the chart, there's also a veritable horde of new miniseries, including ASTONISHING THOR, OSBORN, SHE-HULKS and a whole bunch of CHAOS WAR tie-ins. As usual, Marvel had the largest share of the direct market. It's a relatively close month, though, with a lead over DC of 40% to 37% in unit share and 34% to 33% in dollars. A major factor there will be a number of high-profile Batman comics in the top 10.
Continue ReadingMarvel Month-to-Month Sales: October 2010
Share this link on Facebook!Tweet by Paul O’Brien The big event on Marvel’s publishing schedule for October was the relaunch of X-FORCE, which restarts from issue #1 and celebrates by taking an adjective. It’s also a big month at the Icon imprint, with the first issues of two Mark Millar titles, KICK-ASS 2 and SUPERIOR, plus the [...]
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