First Amazon tweaked their Kindle Fire file format from some (very basic) navigation to service comics and children’s books. Then Apple’s slightly controversial self-service app came along, making it even easier (depending on how you view the legal string attached to that app). Now Graphicly’s starting to roll out their self-service app.
Graphicly has a slightly different twist than what we’ve seen with the self-serve apps, thus far. They’re emphasizing their service as creating a digital comics storefront and branding it yourself (presumably with an eye on the publisher’s website and social media like Facebook), as opposed to being listed in the catalog for Amazon / iBooks / Nook / comiXology / Graphicly, etc. De-emphasize the app, emphasize the publisher.