Over on his blog, Jeff Smith recently announced some impressive sales figures for Scholastic’s BONE reprints:
I received some astonishing sales figures from Scholastic – – the paperback edition of BONE 6: Old Man’s Cave, which just shipped last month, is in its third printing for a total of 260,000 copies! The combined hard cover & paperback sales for the series to date: nearly 2,000,000.
An imposing figure to be sure, but not one that surprises me. Kids like comics. Kids like fantasy. When both are done as superlatively as BONE, success should be sure to follow.
I learned that back in the day when I worked at Disney Adventures magazine, where Bone was serialized for about a year. I’ve often been given credit for reprinting BONE in the pages of DA, but to be honest, it was Marv Wolfman’s idea at first. After Marv left, I picked up the mantle, and continued the color reprints. There was even an all-new 8 page Bone story whose reprint history I’m sadly unaware of.
DA’s recent demise gave me (and many others) pause for thought. DA started back in the early 90s. It was the idea of Michael Lynton (who now runs Sony Pictures). Hyperion Books was also his idea — some how or other Lynton introduced Disney to the idea of publishing non-Disney books and magazines, and also comics. (The brief career of Disney Comics was also Lynton’s idea.)