Lolita and Maid Fashion Day at Kinokuniya

The New York Anime Festival (NYAF) today announced it is partnering with Del Rey Manga, Samurai Beat Radio, and VIZ Pictures to hold the first Lolita and Maid Fashion Day at the largest Japanese bookstore in North America — New York City’s Kinokuniya Bookstore. Taking place Saturday, June 7 in celebration of International Lolita Day, Kinokuniya Bookstore located at 1073 Avenue of the Americas in Manhattan will present a day-long series of events showcasing the diverse world of cute, cool, elegant, and hip fashion in modern Japan, namely Japanese Lolita and Maid fashions.

“We’re proud to help create Lolita and Maid Fashion Day at Kinokuniya,” New York Anime Festival Show Manager Lance Fensterman said. “Lolita and Maid fashion have quickly become two of the most prolific ambassadors of anime, manga, and Japanese culture in America, and the New York Anime Festival couldn’t be happier bringing these fashions to New York City — the fashion capital of the world.”

Kinokuniya’s Lolita and Maid Fashion Day will include special all-day activities as well as a series of Lolita and Maid-themed speakers and presentations…

Kinokuniya Lolita And Maid Fashion Day All-Day Events

Anime And Manga Discount: Any customer who comes into Kinokuniya Bookstore at 1073 Avenue of the Americas on Saturday, June 7 wearing a Lolita or Maid dress or anime, manga, or video game cosplay will receive 10% off all anime and manga purchases.

Lolita And Maid Sweets: Café Zaiya on Kinokuniya’s second floor presents a special menu of Lolita and Maid-themed desserts made especially for Lolita and Maid Day

Lolita And Maid Fashion Day Giveaway: All customers who come into Kinokuniya Bookstore can enter to win a number of prizes from Del Rey Manga, the New York Anime Festival, and VIZ Pictures. Prizes include a collection of 100 of Del Rey Manga’s best-selling and fan-favorite books, free tickets to this September’s New York Anime Festival, and select films from the VIZ Pictures catalog. Winners will be drawn at the end of the day, and customers must be present to claim their prizes.

Kinokuniya Lolita And Maid Fashion Day Event Schedule

10 AM: Kinokuniya Bookstore opens. The first 50 customers dressed in Lolita or Maid dresses or anime, manga, or video game cosplay will receive a Lolita and Maid Fashion Day Gift Bag including presents from Del Rey Manga, the New York Anime Festival, and VIZ Pictures.

10 AM to 3 PM: Lolita and Maid Fashion Day Tea Party. All customers who order a cup of tea from Kinokuniya’s Café Zaiya between 10 AM and 3 PM will receive a complimentary assortment of Japanese treats along with their drink.

3 PM to 4 PM: An Introduction to Lolita and Maid Fashion. An overview of the diverse world of fashion in modern Japan. Lolitas and Maids are just the beginning.

4 PM to 4:30 PM: Akiba-Kei Music Scene. Maid fashion began in Tokyo’s Akihabara. Samurai Beat Radio presents a look into Akihabara’s music scene today, how it influenced Maid fashion, and how Maid fashion now influences Akihabara’s music.

4:30 PM to 5 PM: A Reading from Maid Machinegun. Maid Machinegun, a new light novel from Del Rey Manga, follows the misadventures of Aaliyah, a recent recruit at one of Akihabara’s busiest Maid Cafés. Del Rey Manga presents an overview of the world of Maid Machinegun, including a special greeting from the author written just for today and selected readings from the book.

5 PM to 7 PM: Screening of Kamikaze Girls. Momoko is a super-sweet Lolita. Ichigo is a tough-talking thug. They couldn’t have come from more different worlds, but somehow the two become the closest of friends and embark on the most incredible of adventures. Screened with permission from VIZ Pictures.

7 PM: Raffle Drawing. 100 books from Del Rey Manga and free tickets to the New York Anime Festival are just two of the prizes up for grabs in the Lolita and Maid Fashion Day Giveaway. Customers can enter all day long, and to win, they’ll have to be present at 7 PM for the giveaway’s drawing.

Kinokuniya Bookstore, Del Rey Manga, the New York Anime Festival, Samurai Beat Radio, and VIZ Pictures invite anime fans, Lolita and Maid fashionistas, and New Yorkers up for a unique and unforgettable experience to come out to Kinokuniya’s first Lolita and Maid Fashion Day on Saturday, June 7!